Maybelline New York

Dream Velvet Soft-Matte Hydrating Foundation

1.00 fl. oz. for $ 10.99
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Maybelline's Dream Velvet Soft-Matte Hydrating Foundation sounds like a study in contradictions: A product that has a non-dewy finish but still feels moisturizing? In some aspects, this foundation succeeds in living up to its claims; however, an overall lackluster performance means it just doesn't rank among today's best foundations.

Dream Velvet Soft-Matte Hydrating Foundation comes in an opaque plastic squeeze tube with a twist-off cap. The product inside has a creamy texture that's easy to smooth across skin. It does set rather quickly, so it's a good idea to work fast when applying it so you achieve even coverage. Its soft powder finish has no dewiness at all, yet it doesn't feel drying even hours after you apply it.

This provides medium coverage that can be built up to full coverage, though the more you apply, the less natural-looking it becomes. Other positives: Dream Velvet Soft-Matte Hydrating Foundation is fragrance free and wears well throughout a standard workday with minimal fading.

Here's the problem, even though it doesn't fade, it can emphasize imperfections, particularly any dry patches you might have. It also highlights lines and wrinkles as the day wears on, and those with oily skin will begin to notice some shine in their oiliest areas around the two-hour mark.

As far as the shades offered, there are options for fair to deep skin tones, in warm (yellow-based) and cool (pink-based) tones, and they look natural on their intended skin colors.

When it came time to remove this foundation, it took quite a bit of work! We tried waterproof makeup remover and our cleanser, and there was still a bit of foundation left once we were done cleansing. It will take a bit of physical scrubbing to get all the foundation off, which might not be the best option for sensitive skin.

Overall, while there are aspects to like about Maybelline Dream Velvet Soft-Matte Hydrating Foundation, it's just not a home run. Its tendency to emphasize imperfections and the fact that it takes a lot of effort to remove translates to a foundation we can't recommend with much enthusiasm.

  • Dries to a soft powder finish as claimed.
  • Provides medium coverage of imperfections.
  • Does not feel drying during its wear time.
  • Wears throughout the day with minimal fading.
  • Fragrance free.
  • Emphasizes dry patches and lines.
  • Oily areas become apparent about two hours into its wear time.
  • Takes quite a bit of effort to remove, even with waterproof makeup remover.
Jar Packaging: No
Tested on animals: Yes

Maybellines first hydrating matte foundation for 100% velvet-smooth perfection. Unique gel-whipped formula. Ideal for normal to combination skin, medium coverage. This refreshing gel-whipped foundation leaves complexion perfected and smooth with a velvety, soft-matte finish while skin stays hydrated for 12 hours.

Aqua / Water / Eau, Dimethicone, Glycerin, Dimethicone Crosspolymer, Hydroxyethyl Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Synthetic Fluorphlogopite, Phenoxyethanol, Disodium Stearoyl Glutamate, Sodium Hyaluronate, Aluminum Hydroxide. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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