Dream Brightening Creamy Concealer
Maybelline New York's Dream Brightening Creamy Concealer doesn't bring a lot to the table when it comes to claims, and sadly, the same holds true for its performance. It's not a bad concealer, it's just not a great one (even with the price taken into consideration which can be compelling for a good as opposed to a great product).
This cream stick concealer comes in a plastic swivel-up tube with a clear plastic cap. It's creamy enough that it glides across skin and is easy to blend, but sets to a soft matte finish (not luminous as claimed) that means unlike many cream concealers, it's not the best option for dry skin. Those with normal skin to slightly dry skin are more likely to have success with this formula.
This fragrance-free concealer is advertised as providing medium to full coverage, but it's sheerer than that. If you have very noticeable dark circles, redness, or blemishes, you're going to want something with more pigment power, as several layers of this only results in medium coverage at most.
Over the course of a day it does perform well, with minimal creasing or fading, and though it comes in a small range of shades for light to medium skin tones, they're natural-looking for those intended skin tones.
Overall it's just not a blockbuster concealer: It's good for light coverage if you have normal to minimally dry skin, and wears well, but just isn't as impressive as it should be!
- Easy to apply and blend.
- Wears well without creasing or fading.
- Natural-looking shades.
- Fragrance free.
- Does not provide a luminous finish as claimed.
- Coverage is not medium to full as claimed.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.