Sonia Kashuk

Dramatically Intensifying Kajal

for $ 8.99
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Kajal-style makeup is indigenous to India, and is most well-known for its smudgable black eyeliner.  While Dramatically Intensifying Kajal initially succeeds in mimicking the super-smooth, smudgable, rich black color that Kajal is famous for, its oil/wax-based formula can only hold up for so long. The creaminess tends to crease and the color tends to fade or transfer.

We’re not very keen on the packaging either. The crayon is not retractable nor does it have a built-in sharpener. Instead, it has a tapered conical shape that leaves the entire liner exposed once you remove the cap.

There are two major issues with this. One, it makes the product more susceptible to breaking off, and two, it’s only tapered at the tip so once you get through that, the rest of the stick is far too wide to use as an eyeliner. We’ve noticed many other “Kajal” eyeliners with this packaging as well, so we’re not too surprised, but still, it’s not very user-friendly.

We also have to mention that although most eyeliners are fragrance-free (which is best for skin, especially in a product being used around the eyes), this liner contains a couple of fragrant plant waxes that pose a slight risk of irritation. If you have extra-sensitive skin or eyes we’d recommend passing on Dramatically Intensifying Kajal, just to be safe!

All in all, despite its smoothness, and flake-proof wear, Dramatically Intensifying Kajal has too many issues to earn our seal of approval. Given there are plenty of better quality eyeliners on the market, why settle for this?


  • Solid cream stick glides on smoothly and flake-free.
  • Blendable for a smoky eye look.


  • Color smudges and fades throughout the day.
  • Packaging isn’t user-friendly (not retractable/no sharpener included).
  • Design makes the product more susceptible to breaking off.
  • Contains fragrant plant waxes that pose a slight risk of irritation.

Jar Packaging: No
Tested on animals: No

Sonia Kashuk At-A-Glance

Strengths: Affordable and widely available (though exclusive to Target stores); good makeup remover; the makeup is still the star attraction, with impressive options for foundation, powder, blush, lip color, eyeliner and especially makeup brushes.

Weaknesses: The concealers, eye pencil, and brow shapers are a letdown; the makeup palettes may seem convenient, but several of the included products perform poorly.

Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.

Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.

For more information about Sonia Kashuk, visit soniakashuk.com or www.target.com.

Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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