Sonia Kashuk

Dramatically Brightening Kajal

for $ 8.99
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

Kajal-style makeup is indigenous to India, and is most well-known for its smudgable black eye makeup. With Dramatically Brightening Kajal, instead of black color, you get a creamy white hue that is intended to brighten up the eye area, specifically along the inside rim of the eye area for a more wide-open look.

This technique has been used by makeup artists for years, and on some people it really can make eyes look bigger and brighter. For others it’s an added step that can look a little strange, but you never know until you try. (And if you decide to try this, know that putting eyeliner so close to the eye itself can result in eye irritation.)

The key is to find a liner that is tenacious enough to stay put in the waterline, and that’s where Dramatically Brightening Kajal excels. Unfortunately, that also means the crayon texture is a little stiffer and takes more pressure to apply which can feel slightly uncomfortable in the process, but the trade is off long-lasting wear.

In terms of packaging, we aren’t huge fans of the non-retractable stick. It has a tapered conical shape that leaves the entire liner exposed once you remove the cap, making it more susceptible to breaking off. Another downfall is that it’s only tapered at the tip so once you get down to rest of the stick, it’s far too chubby to use as an eyeliner and since this doesn’t come with a sharpener you’re left high and dry.

We also have to mention that although most eyeliners are fragrance-free (which is best for skin, especially in a product being used around the eyes), this liner contains a couple of fragrant plant waxes that pose a slight risk of irritation. If you have extra-sensitive skin or eyes we’d recommend passing on Dramatically Brightening Kajal, just to be safe!

Bottom line: Dramatically Brightening Kajal works well to line brighten the rim (waterline) for theof the eye for a wide-eyed look, but isn’t the easiest (or safest) option to use.


  • Tenacious formula holds up well applied along the waterline.
  • White color conducive to technique that makes eyes appear bigger.


  • Packaging isn’t user-friendly (not retractable/no sharpener included).
  • Stiff crayon texture can be a little uncomfortable to apply.
  • Contains fragrant plant waxes that pose a slight risk of eye irritation.

Jar Packaging: No
Tested on animals: No

Sonia Kashuk At-A-Glance

Strengths: Affordable and widely available (though exclusive to Target stores); good makeup remover; the makeup is still the star attraction, with impressive options for foundation, powder, blush, lip color, eyeliner and especially makeup brushes.

Weaknesses: The concealers, eye pencil, and brow shapers are a letdown; the makeup palettes may seem convenient, but several of the included products perform poorly.

Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.

Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.

For more information about Sonia Kashuk, visit soniakashuk.com or www.target.com.

Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.