Too Faced's Diamond Highlighter is a classic example of a product that's gorgeous in the packaging, but not nearly as impressive when applied on skin.
The big hook of this powder highlighter is that it comes in a pink jewelry-type box that's molded into a faceted shape to resemble a gem. Reinforcing the jewel theme, this highlighter has diamond powder in it, and features swirls of pink, blue, and gold shades to look multidimensional. It's definitely a beautiful presentation!
More positives are that it's fragrance free, and not overly powdery to pick up on a brush. The colors can be used individually or mixed together for a blend that results in a slightly lavender (but attractive) tone, believe it or not.
While all this means this has a ton of potential, it's a let-down in application. Even heavily loading up your makeup brush, the first swipe or two results in virtually no color on your face. You need to layer this product quite a bit to get it to show up, and when it does it's still incredibly subtle.
All that powder on your face also means that the result is a slightly chalky appearance, instead of the glowing sheen most powder highlighters are known to give with just one sheer layer. While this does wear well without fading and it doesn't emphasize pores or wrinkles, for a highlighter with "diamond" in the name it's still pretty rough, and not quite ready for shine time.
You'll find better options in a range of shades and price ranges on our list of Best Luminizers and Highlighters.
- Doesn't fade or emphasize pores or wrinkles.
- Attractive shades can be used individually or blended together.
- Easy to pick up on a makeup brush.
- Fragrance free.
- Takes a lot of layers to get this to show up.
- Appears chalky on skin.
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.