e.l.f. Cosmetics

Custom Eyes

for $ 1.00
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Brand Overview

Custom Eyes are powder eyeshadows sold singly so that you can customize a quad set of your own. The compact holds four colors, and it can also hold the Custom Lips and Custom Face shades. These eyeshadows have a different formula than the Brightening Eye Color. They’re powder-free and based on oil and waxes, which result in a smooth, creamy-feeling texture that applies like a powder, but unfortunately are also prone to creasing and fading, especially if your eyelids are oily. These are still worth testing because they blend well and go on sheer. The best shades (all with some amount of shine) are Pink Ice, Wisteria, Mocha, Ivory, Dusk, and Moondust.

Jar Packaging: No
Tested on animals: No

e.l.f. At-A-Glance

e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.

For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!

For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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