Maybelline's Curvitude liquid eyeliner pen has a couple of great features: the angle of the pen—which we thought might be a gimmick—really does make application easy, particularly toward the inside corners of your eyes. And the long, tapered pen tip creates very thin black lines, easily made thicker by changing the pen's angle.
Unfortunately, you might have a hard time achieving perfection with one stroke of the pen: thin lines will need layering to achieve a deep black color, while thick ones go on with feathered edges; you'll have to correct them in favor of a clean, smooth line.
Further on the downside, the first time we tested this liner, it transferred to the bottom lashline within an hour of wear. The transfer was subtle enough that we went with it—until a walk on a bright afternoon took the smeary look from bad to worse. Be aware that those with oilier skin may end up with a blurry arc of eyeliner in their lid crease.
- Uniquely designed pen shape makes application easy.
- Tapered pen tip easily creates thin or thick lines.
- Smudges on oilier skin.
- Doesn't apply perfectly in one stroke.
- Only comes in one shade.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.