Crème Gel Colour – Matte
ColourPop's Crème Gel Colour – Matte is reminiscent of the cream-gel eyeliners you see from pricier brands like M.A.C. and Bobbi Brown. What makes this one an outstanding option is that despite its much lower price, the quality is equal. You get strong, solid color payoff that glides across the lash line with ease and stays put. Score!
As usual with this style of liner, Crème Gel Colour – Matte comes in a glass pot and can be applied with your eyeliner brush of choice (the brand recommends a super fine, firm and synthetic angled brush). Once on, the fragrance-free formula dries down to a true-to-its-name matte finish that doesn't smudge or fade throughout a standard 8-hour workday.
Those with ultra-oily skin may experience the product transferring slightly onto upper lids, but this is easily remedied by applying an eyeshadow primer first (we used Urban Decay's Eyeshadow Primer Potion Original). For other skin types, transferring wasn't an issue.
Crème Gel Colour – Matte comes in a wide range of shades including classics like black and brown, as well as trendier hues such as sea foam green, vivid violet, and blackened blue. And at this price, you can afford to try more than one!
In the end, ColourPop's Crème Gel Colour – Matte gets a solid Beautypedia Team recommendation for rich its pigmentation, shade range, worry-free wear, and ease-of-use. And did we mention the price?
- Highly pigmented formula imparts solid, rich color.
- Applies with ease (no dragging).
- Worry-free wear; no smudging or fading.
- Wide shade range that includes classic and trendy colors.
- Fragrance-free formula.
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.