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belif's Creamy Cleansing Foam Moist has the makings of a good cleanser for normal to dry skin, but some missteps keep it from being a product we can enthusiastically recommend.
Housed in squeeze tube, this cleanser has a rich gel-lotion texture and pearlescent look that's reminiscent of hair conditioner. It foams slightly when mixed with water, and easily smooths across skin.
It feels cushiony and contains some hydrating and emollient ingredients that will be welcome to those with dry skin. It also does a good job removing dirt, oil, and makeup.
That's where the positive aspects of this cleanser end. When it comes time to rinse, it leaves a residue, taking a bit of effort to remove it entirely. It also contains fragrance ingredients, and while their contact with skin here is relatively brief, there's still the potential for irritation.
Another caution: When we used this cleanser, we found it also caused a lot of eye stinging, even though we took care not to apply it too close to our eyes.
While not the worst cleansing option, Creamy Foaming Cleanser Moist is simply not up to the standards of the products you'll find on our list of best cleansers.
- Contains some hydrating and emollient ingredients
- Texture feels cushiony and emollient.
- Does a good job removing dirt, oil, and makeup.
- Takes extra effort to rinse from skin.
- Contains fragrance, which can irritate skin.
- Can cause eyes to sting even if you're careful during use.
Owned by South Korean corporate giant LG (yes, the electronics company), belif is a natural skin care brand whose main selling point is the fusion of the sensibilities of Korean skin care – sheet masks and essences are featured prominently - with the philosophy of an old-fashioned European apothecary.
The result is an offering of skin care products that is best described as hit-or-miss. Most of them contain a mix of herbs based off “Napier’s Formula,” a blend of herbs concocted by Scottish apothecary Duncan Napier in the mid-19th century. Anecdotal stories tell of its miraculous effect on skin, though there’s no hard research showing this specific blend of ingredients is better than any other beneficial skin care ingredients.
There are some good products with a robust blend of antioxidants to be found, but most of belief’s lineup contains fragrance (or additional fragrance ingredients), and the brand usually packages its moisturizers in jars (which puts beneficial air- and light-sensitive skin care ingredients at risk because of exposure to both). Were it not for these two missteps, we’d be much more enthusiastic to recommend this brand as an option.
You can find out more about belif by visiting the brand’s website at https://www.belifusa.com/.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.
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