Cover Everything Concealer
Only two of the four shades offered are workable for light to medium skin tones. Although the Light and Tan shades are acceptable, this creamy concealer has a dated formula that looks heavy, thick, and quite obvious on skin, no matter how little you apply or how well you blend. Pores, wrinkles, and any other depression in skin is magnified with this concealer, and coupled with the somewhat greasy finish that migrates throughout the day, this ends up being far from a beauty bargain.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
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