Countertime Radiance Firming Complex
This creamy serum comes with the promise that it will "work overtime" to fight both wrinkles and discolorations. While it certainly has ingredients to do both, we can't rate it highly because there are also ingredients that can do more harm than good to skin.
For the positives: This absolutely feels moisturizing thanks to its mix of emollients and plant oils. Another high mark is the antioxidant-packed formula, which can help prevent—perhaps even repair—free-radical damage.
When it comes to fading discolorations, this doesn't contain the gold standard hydroquinone, although it does contain tetrahexyldecyl ascorbate, a form of vitamin C that can aid in lightening dark spots and reducing wrinkle depth. This also comes in a container that will keep its beneficial ingredients protected from light and air degradation.
This does not get a higher rating because of ingredients near the bottom of the ingredient list. Though not present in high amounts, orange and lemon extracts, ginger root extract, and jasmine and rose oils all pose a risk of irritation, which is pro-aging. They make this serum smell nice, but as we've said many times before, fragrance is not skincare!
Give this one a pass—you'll find much better options on our list of Best Serums.
- Creamy serum will moisturize skin.
- Contains a variety of antioxidants to help protect against free-radical damage.
- Contains a form of vitamin C that can help reduce wrinkle depth and dark spots.
- Contains fragrant skin irritants orange, lemon, and ginger root, plus jasmine and rose oils, which is a problem for skin.
Beautycounter is the brainchild of self-described serial entrepreneur Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewarts media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.
Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brands primary focus is provide what it calls safe skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing harmful is used.
For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.
Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.