Countermatch Adaptive Moisture Lotion
Countermatch Adaptive Moisture Lotion is another in a long line of moisturizers claiming they can adapt to skin's changing hydration needs. In this case, the "life-giving properties of plants" supposedly does the work, via the brand's Bio-Mimic Technology. The audacity of that claim is mimicked only by its silliness.
No facial moisturizer can work like this. A moisturizer formula—whether natural or synthetic—cannot sense where and when skin needs extra hydration and then respond by delivering extra ingredients in one area but not another. It's just not possible.
Countermatch Adaptive Moisture Lotion is suitable for normal to dry skin and leaves it feeling smooth and soft. It's an OK formula but it's nothing extraordinary; a moisturizer at this price point should also contain restoring ingredients and a better mix of replenishing agents. Ultimately, you're not getting your money's worth. See our list of Best Moisturizers for superior picks.
- Leaves skin feeling soft and supple.
- Fragrance free.
- Cannot adjust hydration levels throughout the day.
- Plants cannot intuit, then adapt and respond to the structure of skin.
- Lacks restoring and replenishing ingredients.
Beautycounter is the brainchild of self-described serial entrepreneur Gregg Renfrew, a woman who is perhaps best known for serving on the board of Martha Stewart Living after selling her bridal registry company, The Wedding List, to Stewarts media empire. Renfrew has worked as a consultant on cosmetics lines from celebrities like Kate Hudson and Jessica Alba.
Renfrew says she decided to start her own cosmetics line after learning that not all the ingredients used in cosmetics were safe, so Beautycounter was launched in 2013. The brands primary focus is provide what it calls safe skincare to consumers, with its website stating that a rigorous ingredient selection process is used to ensure nothing harmful is used.
For all the interest Beautycounter has stirred up, the line is by and large lackluster, and in many cases overpriced for what you get. Many of the formulas start out with potential, but are ultimately derailed by either the inclusion of potential skin irritants or the jar packaging, which will render many of their beneficial ingredients ineffective over time.
Beautycounter products can be purchased through its website or through product consultants who do home sales parties. For more information, visit www.beautycounter.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.