CoQ10 Repair Wrinkle Defense Serum
This serum, like most others from Avalon Organics, contains a frustrating mix of beneficial and problematic ingredients. The fragrant oils make this a poor choice for all skin types, because each of them causes irritation that hurts skin’s healing process and ability to produce healthy collagen. Nothing about this serum is concentrated or adept at treating deep lines on the face. That’s just cosmetics ad copy that sounds good but isn’t supported by a formula that contains proven anti-aging ingredients. Granted, this does contain some wonderful ingredients for dry skin, and the non-fragrant plant oils bring an antioxidant boost to the table, but their presence doesn’t negate the inclusion of the numerous fragrant oils no one’s skin needs.
Highly concentrated anti-aging treatment serum helps smooth away deep lines by helping increase cellular metabolism. When tired cells are re-energized, skin feels better and the production of elastin and collagen is supported. Powerful antioxidants are known to ease oxidative stress thought to diminish other signs of aging such as uneven and ashy skin tone. Sagging skin appears fresh, firm and resilient with few lines and wrinkles.
Avalon Organics At-A-Glance
Strengths: Avalon Organics provides complete ingredient lists on their Web site; excellent lip balm; a few well-formulated moisturizers and serums.
Weaknesses: Several products contain irritating plant extracts and/or fragrant oils; moisturizers contain only a tiny amount of state-of-the-art ingredients; none of the sunscreens have UVA-protecting ingredients; there are repetitive formulas within the sub-brands (and the only differences between them won't make any difference to your skin); average to poor cleansers and toners; no AHA or BHA options; no anti-acne or skin-lightening options; jar packaging, which leaves the air-sensitive ingredients unprotected and subject to deterioration after opening.
Avalon Organics is one of many companies owned by Hain-Celestial, a company that specializes in marketing "natural" products. Along with various food and beverage brands you often see lining the shelves of health food stores, Hain-Celestial is also behind several other cosmetics lines, including Alba Botanica, Jason Natural, and Zia Natural (and just to be clear, none of these are all natural in the least).
Avalon Organics is most similar to Alba Botanica, but strangely enough, Avalon in many ways is the inferior line. Relative to the Alba Botanica line, Avalon Organics products cost more and their formulas aren't nearly as state of the art. A major thumbs down for Avalon Organics is the fact that none of their sunscreens contains sufficient UVA-protecting ingredients. In addition, many more of the Avalon Organics products contain irritating plant oils (lavender, orange), and almost all also feature a plant tea concoction that includes not only lavender but also arnica, a problematic plant if ever there was one (Sources: American Journal of Contact Dermatitis, June 1996, pages 9499; and www.naturaldatabase.com). It is these natural ingredients that sabotage many of the Avalon Organics products.
Avalon does include several helpful natural ingredients (among them willow herb, licorice, borage oil, and aloe), but their benefit is diminished when they must overcome the potential skin problems presented by the not-so-helpful plants. Moreover, several Avalon Organics products contain a blend of unidentified essential oils. These are used for fragrance, but Avalon opted to list the generic term "fragrance" as "other essential oils," which means that consumers do not know exactly what oils they're applying to their skin. This goes directly against FDA regulatory requirements: "other essential oils" is not a legitimate ingredient term.
It is indeed admirable that Avalon Organics is dedicated to organic farming and to sustainable agricultural practices that improve the environment, but such a mission doesn't translate into great skin-care: farming is one issue, but brilliantly formulated products is another. In this case you can't rely on Avalon products to take care of your skin without some careful consideration. There are a handful of recommended products to consider, especially if you prefer a ratio of ingredients that favors natural over synthetic. (Note, however, this is not an all-natural line, any more than munching on Skittles candy is like eating real fruit.) But taking "the time to honor yourself" (Avalon's statement) by using products only from their line, or being swayed by this brand's "Consciousness in Cosmetics" for the sake of your skin, would be a mistake.
For more information about Avalon Organics, call (888) 659-7730 or visit www.avalonorganics.com.
Note: Avalon uses the term "other essential oils" on their ingredient lists, which does not comply with FDA or international regulations. These regulations state that you must list by name ALL the individual ingredients you include in your product for this category of ingredients.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.