Cooling Water is touted as "sleep in a stick" that is supposed "de-puff eyes in an instant". While that's a stretch, we did find some beneficial uses for this product.
Cooling Water comes in the form of a gel stick that glides over skin, leaving it looking refreshed and instantly hydrated. Its ability to de-puff under eye bags is exaggerated, but the act of gently massaging this lubricated stick over puffiness can potentially help relieve some under eye swelling. We do mean "gently "because aggressively rubbing this around the eyes can move the skin to the point of encouraging sagging (day after day stretching and tugging at skin breaks down skin's collagen and elastin).
Milk Makeup claims the caffeine is responsible for the de-puffing effect (by "increasing micro-circulation"), but there is no research showing caffeine applied topically has any benefit when it comes to puffy eyes. Just try putting your espresso under your eyes and you'll see what we mean.
That aside, we found the fragrance-free formula a refreshing midday pick-me-up for the undereye area. In particular, if your concealer has begun to crease, a quick dab of Cooling Water can help smooth and reset things (and its packaging makes it easy to carry in your purse). It's not as revolutionary as it's made out to be, but it's still a decent product!
- Gel stick formula glides over skin, leaving it looking instantly hydrated.
- Gently massaging into skin can potentially help relieve some undereye swelling.
- A refreshing pick-me-up for the undereye area midday.
- Fragrance free.
- Not as dramatically de-puffing as claimed.
- Formula lacks a mix of anti-aging and soothing ingredients found in today's best eye gels and serums.
Milk Makeup At-A-Glance
Milk Makeup is one branch of the Milk media company, based in New York and Los Angeles, where creativity and innovation are at the forefront. That vision echoes throughout their skincare and makeup lines, designed to create cool, effortless looks with easy application.
Since many Milk Makeup products can be used several waysa blush is a highlighter is an eyeshadowand since even some skincare products come in solid, swipe-on formulas, their target audience is a savvy girl-on-the-go: one whos not afraid to experiment with a low maintenance, high concept look. Milk makeup was created to travel well and often, since few products come in liquid form, and all can be applied without brushes, puffs, or applicators. Not everyone's ideal makeup can be done in five minutes in the back of a cab--but if you're that girl, you're a "Milk girl."
For the most part were impressed by Milk Makeups performance, design, and vibe, but their ingredient selection isnt exactly worry-free: While Milk Makeup advertises their products as made with the best possible ingredients, many of them, unfortunately, contain irritants such as citrus oils. A multi-tasking, time-saving product isnt worth your time or money if it also exposes your skin to troublesome ingredientsalthough some Milk products fare better in this regard, so do take a peek at our reviews!
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.