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IT Cosmetics

Confidence in an Eye Cream

0.50 fl. oz. for $ 38.00
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Ingredients

Brand Overview

IT Cosmetics’ Confidence in an Eye Cream has a more-than-capable formula for anti-aging benefits around the delicate eye area no matter your skin type. Sadly, the choice of jar packaging stops us from giving this a better rating; see More Info for details on why this type of packaging is a disservice to brilliant formulas.

This fragrance-free eye cream has a lusciously creamy texture that feels wonderful around the eyes, as if it’s poised to pamper. It instantly softens the look of lines and wrinkles, while a sheer, slight shimmering pink tint disguises the look of undereye shadows. This combination really does make the eye area look younger and works well under makeup if applied sparingly (too much causes concealer to crease, so save the extra layer for nighttime use).

IT Cosmetics typically takes an “everything but the kitchen sink…no, wait we’ll throw that in, too” approach to their skin care products. This eye cream contains 104 ingredients! It’s as if the plastic surgeons said to be developing these products can’t decide which ingredients are best, so they pack them all in.

That approach can work well or it can backfire: Each ingredient has a usage level necessary to achieve its claimed result. When you use to many in one formula, you can quickly run out of room (after all, you need the workhorse ingredients like thickeners, emulsifiers, and preservatives, too), ending up with what we refer to as “window dressing” amounts of many ingredients. We’re not saying that’s what happened here, but the longer the ingredient list, the greater the likelihood you’re not getting enough of the good stuff.

This eye cream’s ingredient highlights include shea butter, niacinamide, macadamia, and sunflower oils. Those are the heavy hitters followed by lesser amounts of many antioxidants, sodium hyaluronate, ceramides, peptides, retinol, and skin soothers like oatmeal and licorice.

The formula does contain a tiny amount of alcohol (the bad kind that can damage skin) but we suspect the amount is too low to be much of a problem, if any at all. Note that the alcohol we’re referring to is not the same as this eye cream’s fourth ingredient, cetearyl alcohol. That type is a fatty alcohol that’s moisturizing, not drying.

Even if many of these ingredients are but a dusting, for certain all of them would bring greater benefit to skin if they weren’t packaged in a jar. As much as we liked this eye cream, it’s not worth considering over the best eye creams.

Pros:
  • Lusciously creamy texture feels wonderful around eyes.
  • Softens the look of lines, wrinkles, shadows.
  • Instantly brightens with a flattering, sheer pink sheen.
  • Contains several proven anti-aging ingredients, including shea butter, peptides, and retinol.
  • Fragrance free.
Cons:
  • Jar packaging won’t keep the light- and air-sensitive ingredients stable once opened.
  • Contains so many ingredients we suspect most aren’t used at efficacious levels.

More Info:

Jar Packaging & Anti-Aging Moisturizers: Beneficial anti-aging ingredients, which include all plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients, are unstable, which means they begin to break down in the presence of air. Once a jar is opened and lets air in, these important ingredients begin to deteriorate, becoming less and less effective. Routine exposure to daylight also is problematic for these ingredients.

Jar packaging is also unsanitary because you dip your fingers into the jar with each use, contaminating the product. This stresses the preservative system, leading to further deterioration of the beneficial ingredients.

Remember: The ingredients that provide the most benefit in addressing visible signs of aging must be in airtight or air-restrictive packaging to remain effective throughout usage. Buying products in this type of packaging means that the ingredients have the best chance of remaining effective—to the benefit of your skin!

References for this information:
Pharmacology Review, July 2013, pages 97–106
Dermatologic Therapy, May-June 2012, pages 252–259
Current Drug Delivery, November 2011, pages 640–660
Journal of Agricultural Food Chemistry, May 2011, pages 4676–4683
Journal of Biophotonics, January 2010, pages 82–88
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1–10

Jar Packaging: Yes
Tested on animals: No

Discover your #1 best-selling super cream—now for eyes! Developed with plastic surgeons, Confidence in an Eye Cream™ features the same anti-aging benefits as Confidence in a Cream™, and transforms your entire eye area. Perfect for even the most sensitive skin, this revolutionary moisturizing eye treatment brightens the look of your eyes to make them appear instantly more awake.

Aqua/Water/Eau, Butylene Glycol, Cyclopentasiloxane, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Palmitic Acid, Stearic Acid, Dimethicone, Niacinamide, PEG-40 Stearate, Polysorbate 60, Cetyl Ethylhexanoate, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Polyacrylate-13, Polysilicone-11, Helianthus Annuus (Sunflower) Seed Oil, Polyisobutene, Dimethicone/Vinyl Dimethicone Crosspolymer, Tromethamine, Sorbitan Stearate, Phenoxyethanol, Carbomer, Chlorphenesin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenyl Trimethicone, Ethylhexylglycerin, Glycerin, Caprylyl Glycol, Polysorbate 20, Alkanna Tinctoria Root Extract, Sorbitan Isostearate, Synthetic Fluorphlogopite, Benzophenone-5, Tin Oxide, Coptis Japonica Root Extract, Alcohol, Disodium EDTA, Sodium Hyaluronate, Tocopherol, Citric Acid, Colloidal Oatmeal, Caffeine, Persea Gratissima (Avocado) Oil, Squalane, Cocos Nucifera (Coconut) Oil, Royal Jelly Extract, Camellia Sinensis Leaf Extract, Coffea Arabica (Coffee) Seed Extract, Panax Ginseng Root Extract, Cholesteryl Nonanoate, Cholesteryl Chloride, Cholesteryl Isostearate, Curcuma Longa (Turmeric) Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Lauroyl Lactylate, Lecithin, Anthemis Nobilis Flower Extract, Caprylic/Capric Triglyceride, Steareth-20, Creatine, Maris Aqua/Sea Water/Eau De Mer, Aloe Barbadensis Leaf Extract, Ceramide NP, Panthenol, Polyglutamic Acid, Phytosphingosine, Ceramide AP, Tocopheryl Acetate, Arginine, Isoleucine, Leucine, Valine, Threonine, Methionine, Lysine, Phenylalanine, Tryptophan, Cholesterol, Histidine, Saccharide Isomerate, Xanthan Gum, Cucumis Sativus (Cucumber) Fruit Extract, N-Hydroxysuccinimide, Retinol, Collagen, Copper Gluconate, Palmitoyl Pentapeptide-4, Acetyl Hexapeptide-8, TEA-Cocoyl Glutamate, Potassium Sorbate, Copper Tripeptide-1, Magnesium Aspartate, Biotin, Zinc Gluconate, Sodium Ascorbyl Phosphate, Ascorbic Acid, Palmitoyl Oligopeptide, Chrysin, Palmitoyl Tetrapeptide-7, Chlorhexidine Digluconate, Ceramide EOP, Titanium Dioxide (Ci 77891).

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit www.itcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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