IT Cosmetics Confidence in a Gel Lotion Moisturizer

IT Cosmetics

Confidence in a Gel Lotion Moisturizer

2.50 fl. oz. for $ 36.00
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Brand Overview

IT Cosmetics’ Confidence in a Gel Lotion Moisturizer wisely skip some of the missteps of its sister product, Confidence in a Cream, making it a moisturizer we easily recommend.

The first improvement is the packaging: instead of being in a jar, this moisturizer comes in an opaque plastic bottle with a pump dispenser. That means its antioxidant ingredients are protected from air and light exposure, plus it’s the preferred hygienic option for this water-based formula.

Texturally this feels elegant, with its aptly advertised gel lotion texture dissolving to a water-light liquid once it contacts skin. It absorbs quickly with no residue, leaving skin lightly moisturized and looking plumped and dewy.

These pleasing esthetics are possible because this fragrance-free formula contains skin-smoothing silicones, plus hydrating sodium hyaluronate, aloe leaf juice, adenosine, propylene glycol, and cactus flower. There’s even a peptide and five skin-replenishing ceramides (though they’re closer to the end of the ingredient list). That is enough to keep skin hydrated, though the 72-hour hydration claim is a bit extreme (and if you wash your skin any time during that period, the surface hydration aspect will be washed off).

Still, it’s the best of IT’s “Confidence in” products, and a step in the right direction!

  • Gel lotion texture is lightweight yet still hydrating.
  • Contains a great roster of proven hydrating ingredients.
  • Includes a skin-replenishing peptide and five ceramides.
  • Fragrance free.
  • None.
Jar Packaging: No
Tested on animals: No

Confidence in a Gel Lotion Moisturizer is your oil-free, quick-break gel moisturizer that delivers 72 hours of hydration for a supple, healthy-looking appearance. The quick-break innovation breaks into a water-light liquid upon application for easy absorption and a weightless feel. Allergy tested, clinically tested and perfect for all skin types, this lightweight gel moisturizer is infused with ceramides, glycerin and cactus flower extract to help smooth the appearance of fine lines and leave your skin looking radiant and primed for makeup application. You’ll experience powerful results instantly and more dramatic results over time!

Aqua/Water/Eau, Glycerin, Dimethicone, Propanediol, Dimethicone/PEG-10/15 Crosspolymer, Polymethylsilsesquioxane, Phenoxyethanol, Citric Acid, Sodium Chloride, Chlorphenesin, Sodium Citrate, P-Anisic Acid, Disodium EDTA, PEG-10 Dimethicone, Tocopherol, Sodium Hyaluronate, Sodium Hydroxide, Aloe Barbadensis Leaf Juice, Adenosine, Dipropylene Glycol, Propylene Glycol, Cereus Grandiflorus Flower Extract/Cactus Flower Extract, Ceteareth-25, Soluble Collagen, Glucose, Sodium Benzoate, Lactic Acid, CI 19140/Yellow 5, Cetyl Alcohol, Potassium Sorbate, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Ceramide NP, Behenic Acid, Cholesterol, Trisodium EDTA, Ceramide NS, Ethylhexylglycerin, Ceramide AP, Ceramide EOP, Ceramide EOS, Caprooyl Phytosphingosine, Caprooyl Sphingosine, Ascorbyl Palmitate.

Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.

Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.

IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.

The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.

Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.

Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.

For more information on IT Cosmetics, visit

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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