ColorIcon Eye Shadow
Wet n' Wild's ColorIcon Eye Shadow's had a makeover, and we're glad to say that it improves on the original!
These powder eyeshadows come in palettes featuring 10 (yes, 10) shades in varying textures and colors for under five dollars. Despite the budget price, the performance from these shadows is on par with products that cost up to five times as much—really!
The shadows are packaged with complimentary colors, and suggestions on the package for both daytime and nighttime looks, which is helpful. The texture of all the shadows is buttery-smooth, easy to apply and blend, and the color saturation is bold.
Wet n' Wild offers its standard shimmery and sparkly shades, but has added a couple of matte options as well for multi-textured eye looks. As far as performance, these shadows wear well throughout a standard work day without creasing, fading, or flaking. Good job, Wet n' Wild!
- Buttery-smooth shadows feature bold color.
- Easy to apply and blend.
- Shadows don't crease, fade, or flake.
- Fragrance free.
- A beauty bargain!
Wet 'n' Wild At-A-Glance
Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.
Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.