Maybelline New York

Color Tattoo Leather by Eyestudio 24HR Eyeshadow

for $ 6.99
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Brand Overview

Color Tattoo Leather cream-to-powder eyeshadow is meant to resemble the look of “couture leather so right”…because how many times have you wished someone, somewhere would come out with a leather-like eyeshadow? The trendy look to wear intense eyeliner means you can now match it with equally intense tones such as  shades of brown, beige, olive, plum and black. 

Housed in a screw-top jar, you can apply Color Tattoo Leather with your fingertips or a synthetic eyeshadow brush, and the fragrance-free formula allows ample time to blend before drying down to its budge-proof finish. No creasing or flaking here!

Another use for this is as an eyeshadow primer. We found that layering powder shadow on top of Color Tattoo Leather helps it stay put and produces amazingly rich results.

Speaking of shades, most in the Leather collection have a matte finish; the exception being Chocolate Suede which has a metallic shimmer. For whatever reason, that shade seemed a tad trickier to blend.  The other variance among shades is how deep or sheer they go on. For instance, Vintage Plum and Deep Forest take more layering to produce a solid color, whereas Dramatic Black is more intensely pigmented and goes on that way from the get-go.

All in all, if you can find a shade you like Color Tattoo Leather is a beauty bargain to behold!


  • Long-wear formula doesn’t smear, smudge, or crease.
  • Works brilliantly as a base for powder shadow and enriches color.
  • Mostly neutral, matte hues of brown, beige, olive, plum and black.


  • Singular metallic shade (Chocolate Suede) is trickier to blend.
  • Screw-top jar packaging makes the product prone to drying out.

Jar Packaging: No
Tested on animals: Yes

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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