Maybelline New York

Color Tattoo Eye Chrome

0.11 fl. oz. for $ 7.99
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Brand Overview

Color Tattoo Eye Chrome is Maybelline's take on cream eyeshadow in a tube, and though it certainly lives up to some of its claims, overall it's just not worth picking up—even at its bargain price!

This shadow is packaged much like a lip gloss, in a clear plastic tube with a doe-foot wand applicator. It has a smooth, almost mousse-like texture that glides across eye with ease initially, and has bold, saturated, metallic color.

If you don't quickly apply a sufficient amount of this product as needed to cover your entire eye area, you will quickly run into problems because the formula dries very quickly. In other words, you have little time to blend, and if you want to put more shadow over what you first applied the result is clumpy, uneven coverage.

When it comes to wear time, this does last all day without fading or flaking (Maybelline claims this lasts up to a full 24 hours, but you definitely should not be wearing your makeup that long, as the ingredients in eyeshadow shouldn't be left on overnight if you want to avoid red puffy eyes in the morning.

When it comes time to remove this shadow, it takes quite a bit of effort—even with waterproof makeup remover. You'll end up having to tug at your delicate eye area, which is not a good idea because that can lead to sagging and wrinkles.

Although one of the better priced cream shadows on the market, and one that doesn't slip or fade like many of its competitors it is a tempting buy but because of blending difficulties and the effort it takes to remove it, we suggest you stay away. You'll find better options on our list of Best Eyeshadows.

  • Saturated color.
  • Long-wearing formula doesn't flake or fade.
  • Dries too quickly to blend effectively.
  • Difficult to remove, even with waterproof makeup remover.
Jar Packaging: No
Tested on animals: Yes

Metallic intensity and tattoo tenacity brilliantly combine to saturate your lids in liquid chrome shine for up to 24 hours.

Isododecane, Trimethylsiloxysilicate, Dimethicone, Tribehenin, Synthetic Fluorphlogopite, C18-36 Acid Glycol Ester, C18-36 Acid Triglyceride, Phenoxyethanol, Silica, Tin Oxide. May Contain: CI 75470 / Carmine, CI 77000 / Aluminum Powder, CI 77007 / Ultramarines, CI 77288 / Chromium Oxide Greens, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77510 / Ferric Ferrocyanide, CI 77891 / Titanium Dioxide, Mica.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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