Color Tattoo 24HR Cream Eyeshadow
Maybelline’s Color Tattoo 24HR Cream Eyeshadow is a long-standing fan favorite for many reasons—most notably, its durable, crease-resistant wear. This product was recently repackaged (now housed in a small outer carton rather than shrink wrap) and Maybelline introduced some additional shades but aside from that, the formula remains the same.
Housed in a glass pot, this cream-to-powder eyeshadow blends on smoothly via fingertips or it can be applied with a synthetic-hair eyeshadow brush. The intensity of pigmentation varies by shade and how you apply it. You can swipe on a thin, sheer layer of color or build a thicker layer for richer color saturation. Either way, you get ample time to blend out the shadow before it sets.
The 24-hour wear claim is of course a bit exaggerated—we don’t recommend keeping any cosmetic around your eyes for that long—but this fragrance-free formula really does hold up impressively. It doesn’t flake or smear and resists creasing through the standard workday, so you get worry-free wear. True to claim, it’s also waterproof (hence, you’ll want a good makeup remover to get it off).
In terms of shades, most have a metallic or shimmery finish with a hint of sparkle. Some additional matte shades have also been added to the line, but at the time of this review, those are still few and far between. Overall, there’s a nice mix of neutrals + bolder shades to choose from.
Color Tattoo 24HR Cream Eyeshadow can also be used as an eyeshadow primer; just layer your powder shadow on top for rich, durable wear.
Bravo Maybelline. We’re looking forward to even more shades in the future!
- Long-wear formula resists smearing, flaking or creasing.
- Cream-to-powder formula blends on smoothly.
- Can be applied in a sheer or rich layer.
- Doubles as an eyeshadow primer.
- Fragrance free.
Tattoo intense shadow for up to 24 hours, no crease, no fade, waterproof wear.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.