Maybelline Color Strike Cream-to-Powder Shadow Pen

Maybelline New York

Color Strike Cream-to-Powder Shadow Pen

0.02 fl. oz. for $ 6.99
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Brand Overview

Maybelline’s Color Strike Cream-to-Powder Shadow Pen is one of those products where the design concept seems convenient but doesn’t quite pan out in use.

Before applying, you’re instructed to “dip and twist the applicator into the pack,” which is supposed to saturate the sponge tip applicator with the powder. The problem is that you constantly have to re-dip the applicator in order to get enough product on the sponge for a smooth glide of color. The applicator itself can feel a tad stiff/hard and drag against skin, which can lead to sagging.

Interestingly, out of the two shades that we tested, the drag was more of an issue with the shimmering shade Spark (a light champagne-cream color), whereas the matte shade Crave (deep purple) went on smoothly. In looking at consumer reviews, it seems to be split 50/50 in terms of the applicator issue (if you’ve tried this product, please share your experience in the Customer Reviews section).

Otherwise, the color itself holds up reasonably well—no better, no worse than your average eye shadow. And on the plus side, the formula is fragrance free.

Here’s the bottom line: Even when the applicator is functioning properly, it still can be a bit tricky to use, as it doesn’t allow for the same kind of control and blendability that you can get out of an eyeshadow brush.

Our suggestion? Stick to our top-rated eyeshadow recommendations.

  • If you want an eyeshadow + applicator in one product, this gives you that option.
  • Fragrance free formula.
  • Require constant re-dipping to saturate the applicator with enough powder for smooth application.
  • Sponge tip can feel stiff and drag against skin (which can lead to sagging skin).
  • Not as easy to blend out as a normal powder eyeshadow applied with a brush.
Jar Packaging: No
Tested on animals: Yes

Strike the old rules of shadow; meet eye shadow in a strike! Introducing Maybelline New York's Color Strike Cream-to-Powder Eye Shadow Pen for up to 12HR bold color impact in 1 simple strike, zero fallout! Crease-resistant, fade-resistant, and smudge-resistant. Color Strike is not your average eye shadow-the unique cream-to-powder formula simply glides on with no mess and no hassle, thanks to its precise cushion tip. Strike in a line, strike all over, blend it in, change it up.

Synthetic Fluorphlogopite, Dimethicone, Diisostearyl Malate, Pentaerythrityl Tetraisostearate, Dicaprylyl Carbonate, Calcium Titanium Borosilicate, Trimethylsiloxysilicate, Silica, Polypropylsilsesquioxane, Glyceryl Behenate/Eicosadioate, Diphenylsiloxy Phenyl Trimethicone, Tocopheryl Acetate, Phenoxyethanol, Caprylyl Glycol, Tin Oxide, Hexylene Glycol, Tocopherol. May Contain: Titanium Dioxide, Iron Oxides, Mica, Ferric Ammonium Ferrocyanide, Carmine, Yellow 5 Lake, Blue 1 Lake, Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at

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