Color Sensational Lipcolor
This cream lipstick is excellent. It has a smooth, emollient texture that glides on without being too slick and makes lips feel indulgently moist with a soft cream finish. The 68 shades (yes, 68 shades!) are divided into color families of Pinks, Plums, Reds, and Naturals (tan to brown tones) and each group has a color-coordinated cap that makes it easy to figure out which group you’re looking at. With this many shades to choose from, you can have a field day in the drugstore. Most of the shades have some degree of shimmer finish. Note that you need several layers of this to build what Maybelline describes as “rich, stunning color.”
This lipstick is prone to feathering into lines around the mouth, but if that’s not an issue for you, it is highly recommended.
This line also comes in a "Pearls" finish, which includes 10 shades of sheer, shimmery lipstick that leaves a more frosty finish than a pearly one. These are similarly prone to feathering as the Cream Color Sensational lipsticks, and also have a noticeable fragrance.
Note: We are getting reports of this lipstick smelling as though its gone rancid after only a few months of use, even when properly stored away from air and light. Unfortunately this is typical of castor oil-based lipsticks. Those with a sensitive nose may want to consult our Best Lipcolor Products for other options.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.