Color Sensational Creamy Mattes
When you hear "matte lipstick," words like "dry" and "flat" might come to mind, but there's a new type of matte lipstick on the market, one that offers creamy application without the drag of older formulas. Many brands are offering their own versions of this updated classic, and Maybelline's option is a good one!
True to its name, this formula is creamy – it glides across lips with ease, with no dragging. You don't need a lot to achieve rich color, with only one coat needed to get full coverage. This sets to a true matte finish (no hint of a sheen here), but feels remarkably lightweight and remains pliable throughout its wear time. Maybelline offers an attractive range of shades, and this is minimally-fragranced, with fragrance as the last ingredient listed.
The only drawback is that it does begin to feel drying toward the end of its wear time. This can be mitigated by applying a lip balm underneath it before application, but if your lips are on the drier side it is something to consider. Otherwise, this is a great, and affordable, option!
- Feels creamy going on and is easy to apply.
- Feels lightweight throughout its wear time.
- Strong color quality.
- Attractive shade range.
- Minimally fragranced.
- Starts to feel drying toward the end of its wear time unless you wear a lip gloss underneath or reapply (which is typical for most truly matte lip products).
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.