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Wet 'n Wild

Color Icon Eyeshadow Singles

for $ 1.99
Expert Rating

Expert Reviews

Community Reviews

Ingredients

Brand Overview

Much ado had been made about Wet 'n' Wild’s revamp of their products and image, and their Color Icon pressed powder eyeshadow singles are definitely one of their products worthy of that attention! The texture is impressively smooth, and the pigmentation is some of the best you’ll find at the drugstore—let alone for $1.99! Though these do blend and wear well, they will need some touching up if you plan on wearing them from day to night. Of the shades available, there are some sophisticated options in matte, satin and soft shimmer finishes.

Jar Packaging: No
Tested on animals: No
Talc, Ethyl Macadamiate, Dimethicone, Caprylic/Capric Triglyceride, Nylon-12, Boron Nitride, Magnesium Stearate, Polybutene, Caprylyl Glycol, Caprylhydroxamic Acid, Glycerin, Tocopherol. MAY ALSO CONTAIN (+/-): Iron Oxides (CI77499), Mica, Titanium Dioxide (CI 77891), Aluminum Starch Octenylsuccinate, Trimethylsiloxysilicate, Methicone, Methicone Copolymer, Carmine (CI 75470), Manganese Violet (CI77742), Red 40 Lake (CI 16035), Blue 1 Lake, Ferric Ferrocyanide (CI 77510), Ultramarines (CI 77007), Black 2 (CI 77266). NOTE: Ingredients may very by shade from the above listing.

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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