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Acure

Coconut Argan Oil

1.00 fl. oz. for $ 12.99
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Coconut Argan Oil seems like a great option for those with normal to dry skin—after all, what could be wrong with argan and coconut oil? The grandiose marketing claims aside (this can't "minimize your stretch marks," as the marketing states), things really go off the rails when you scrutinize the ingredient list—Acure doesn't appear to be telling you everything that's in this product. This is a problem, because you don't know what this product really contains. We think it's incredibly important that you know what you're really putting on your skin—wouldn't you agree?

First, the good: This contains mostly argan oil, which is an excellent moisturizing ingredient due to the array of fatty acids and antioxidant components it contains. Like most non-fragrant plant oils, argan oil can help soothe and aid in repairing dry or dehydrated skin.

What about the coconut oil? That's where the not-so-good news shows up—Coconut Argan Oil doesn't contain coconut oil. The label notes, "Organic Coconut Flavor Oil." If you're wondering what that is, we are too, because there's no such ingredient listed in any of the regulatory databases we consult.

"Organic Coconut Flavor Oil" could be referencing any number of things—it could be a fragrance or flavor blend of ingredients or essential oils, it may be sensitizing or problematic for those with rosacea or sensitive skin, or it could be harmless.

Every ingredient is required to be listed in full on the label and in descending order of concentration, which is not the case here, which violates International Nomenclature of Cosmetic Ingredients (INCI) and FDA labeling regulatory requirements.

While we would love to be able to recommend Coconut Argan Oil, the fact that we can't know for sure what's really in it means we can't do so with a clear conscious (seriously, what is "organic coconut flavor?"). Rather than put your skin at risk with this formula, we recommend considering any of the top-rated moisturizers without sunscreen for dry skin instead.

Or, you could just buy a bottle of argan or coconut oil at your local health food store and avoid the "what's in the skincare product" game altogether, plus save money!

This product appears on the Acure website as Certified Organic Aromatherapeutic Coconut Argan Oil.

Pros:
  • Contains the beneficial moisturizing ingredient argan oil.
Cons:
  • Grandiose marketing claims (plant oils cannot minimize stretch marks or repair wrinkles).
  • Ingredient list appears to be inaccurate; thus, you can't know what it is you're putting on your face.
Jar Packaging: No
Tested on animals: No

A true skin SUPER FOOD! Incredibly rich in vitamin E, essential fatty acids, and proteins, argan oil helps fight lines, repair imperfections, minimize scars + stretch marks; all while restoring texture, elasticity and tone. Lightweight and easily absorbed, while the delicious aroma of coconut sweeps you away!

Certified Organic Argania Spinosa (Argan Oil), Organic Coconut Flavor Oil

Acure operates with the mission statement of using only the purest, most effective fair trade, natural and organic ingredients available. At first glance, there are a lot of interesting products in the line, as Acure includes a great deal of antioxidants and other beneficial ingredients in their formulas. Unfortunately, on closer inspection of the brand, we found quite a few inconsistencies.

First the good news: Along with the inclusion of antioxidants at nearly every turn, Acure made the effort to avoid jar packaging, which is beneficial in terms of protecting the abundance of anti-aging ingredients their products contain. They are also exceptionally affordable products, an increasing rarity in the cosmetics industry.

On the other hand, Acure stretches the boundaries of belief when it comes to what some ingredients are capable of, such as plant stem cells. While fruit and plant stem cells can function as antioxidants, they cannot lift skin, repair wrinkles, or affect the skins own growth factors when added to a skincare product. Not only are plant stem cells unable to substitute for the body's own stem cells, but also they (like all stem cells) must be alive to function. Once these delicate cells are added to skin care products, they are long dead and, therefore, useless. Plant stem cells make for a good story, but the research simply isn't there to support their use in skin care or the claims attributed to them.

One point worth noting: when we originally reviewed Acure in 2015, much of the brand's focus was on so-called toxic or harmful ingredients found in other brands' skin care products that were not present in its own. This has since shifted to a much more positive approach targeted on the quality of ingredients Acure uses as opposed to any unnecessary fearmongering.

For more information on Acure, visit www.acure.com or call 1-877-902-2873.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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