Cheek Heat Gel-Cream Blush
Maybelline’s Cheek Heat Gel-Cream Blush hits it out the park with an easy-to-use, fragrance-free formula that melds with skin. True to claim, this delivers a natural dewy finish that enlivens skin.
While Maybelline calls this a gel-cream, we think of it as more of a non-oily, whipped consistency that works well for all skin types. A little goes a long way, blending seamlessly over skin with ample time to get it just right before the formula sets. When it dries down, it feels neither matte nor greasy—in fact, it feels like nothing at all (but again, you will see sheer color)!
Shades include a range of pink, coral, berry, neutral, and fuchsia tones. Each delivers a slight light-reflective quality that illuminates skin without looking “shimmery.” The color goes on very sheer allowing your natural skin tone to shine through, but you can build it up for more intensity if desired.
Cheek Heat Gel-Cream Blush can fade as the day wears on, but we appreciate how easy it is to pop a bit of color back on without ever looking powdery or cakey.
We’d be remiss not to mention that a lot of customers call this out as a drugstore dupe for Glossier’s Cloud Paint—and we agree. It’s very similar, and of course, costs a bit less.
- Delivers a naturally dewy, sheer flush of color that enlivens skin.
- Whipped consistency blends seamlessly.
- Never looks powdery or cakey; sets to a natural finish.
- Shades allow your skin tone to shine through.
- Fragrance free.
Warm up your cheeks with Maybelline's new Cheek Heat Gel-Cream Blush! Create a sheer flush of color instantly with this oil-free, water-based formula that glides onto the skin leaving behind a soft natural-looking dewy finish. Infused with soft colorful pigments for a buildable blush that you can tone up or down for a natural flushed effect. Simply layer it for the blush look you love.
Maybelline New York At-A-Glance
Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.
Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.
Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.
Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.
Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.
For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.