Bye Bye Under Eye Eye Cream™
In the world of great skincare products, Bye Bye Under Eye Eye Cream ranks high due to the sheer measure of beneficial ingredients it contains. This is the everything-but-the-kitchen-sink approach to skincare formulation! It's all here: Skin-replenishing ingredients, skin-restoring ingredients, emollients, and antioxidants in a wide variety of forms and sources.
As great as that sounds, and before we go any further, not everyone needs an eye cream (see More Info), and especially not one packaged like this. It is disheartening that IT Cosmetics packaged this great formula in a jar. Jars are a poor choice for well-formulated anti-aging products because upon opening them, all the wonderful air-sensitive ingredients will start deteriorating. In addition, sticking your finger in to scoop out what you need to apply each time doesn't help the formula's stability, either. All those great antioxidants may be going to waste rather than helping your skin!
From a marketing point of view, we found it interesting that IT Cosmetics showcases a few of the less significant ingredients this product contains. For example, collagen is an antiquated skincare ingredient that doesn't impact the collagen in your skin. Collagen can be an okay ingredient for moisturizing (it's not as good as others, but still decent).
A blue synthetic coloring agent is included with the claim it will counter dark shadows under the eye; it doesn't, at least not in comparison to what a well-formulated concealer can provide. Besides, skincare doesn't require synthetic coloring agents.
The brand also points out that this product contains essential oils (generally a way to describe fragrant oils in a product) but it's actually fragrance-free, which is definitely good news for your eye area.
Another marketing claim that we always find bemusing is when a company boasts their product was developed in part with a physician, in this case some unnamed plastic surgeons. We would entrust getting our eyes nipped and tucked by a plastic surgeon, their skincare formulary knowledge is at best limited. They aren't cosmetic chemists or skincare experts/formulators per se. It sounds impressive but the claim is lacks genuine credibility.
Overall this eye cream definitely could have been an impressive option but the never-ending penchant for cosmetic companies to package their eye creams in jars is something for you to say bye-bye to, not hello! See our list of Best Eye Creams & Treatments for wonderful options that aren't packaged in jars.
- Really impressive fragrance-free formula is loaded with beneficial ingredients.
- Jar packaging won't keep this eye cream's best ingredients stable.
- Blue tint doesn't do for dark circles what a great concealer accomplishes.
Why You May Not Need an Eye Cream: There is so much you can do to address the signs of aging around your eyes, but it's not mandatory to use a product that claims to be specifically for the eye area. Any product loaded with antioxidants, emollients, skin-restoring, skin-brightening agents, and skin-soothing ingredients will work well around the eye area. Those ingredients don't have to come in a product labeled as eye cream, eye gel, eye serum, or eye balm—they can be present in any well-formulated moisturizer or serum.
Most eye-area products aren't necessary because many are poorly formulated, contain nothing special for the eye area, or come in packaging that doesn't maintain the effectiveness of their key ingredients.
Just because the product is labeled as a special eye-area treatment doesn't mean it's good for the eye area or any part of the face; in fact, many can actually make matters worse.
The number of eye-area products that lack even the most basic ingredients to help skin. For example, most eye-area products don't contain sunscreen, which is a serious problem if you aren't wearing the product under a broad-spectrum sunscreen rated SPF 30. That's because it leaves skin around your eyes vulnerable to sun damage—and that absolutely will make dark circles, puffiness, and visible signs of aging worse! Of course, for nighttime use, eye-area products without sun protection are just fine.
Whatever product you use in your eye area, regardless of what it is labeled, it must be well formulated and appropriate for the skin type around your eyes. You may prefer to use a specially labeled eye cream, but you might do just as well by applying your regular facial moisturizer and/or serum around your eyes.
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.