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IT Cosmetics tends to take an "everything but the kitchen sink" approach to their serums and moisturizers, as they do with Bye Bye Lines Serum. The formula includes several known and some novel but still intriguing ingredients to address multiple signs of aging.
We're far from against using a mix of beneficial ingredients, but when you include such a large number of them, the unique effectiveness of each can suffer because you're only using teeny-tiny amounts of each. It looks good on the label but may function more as window dressing than something that can improve your skin.
On the plus side, this serum has a very silky texture to instantly smooth and hydrate skin. It goes on lightly and contains mineral pigments to impart a soft, pearlescent glow (the "Drops of Light" technology referred to in the claims).
Bye Bye Lines Serum overstates what it can do for skin, but at least it offers several nourishing plant oils, antioxidants, and restorative ingredients that are brilliant for all skin types. The plant oils are present in concentrations that are likely to benefit skin, but there are fragrant plant oils (like grapefruit), too—a big reason why this serum doesn't rate better.
Along with the citrus oil are a handful of plant extracts that can irritate skin, further pushing this serum from being one we can recommend without reservation. See More Info to learn how ingredients like peppermint, cinnamon bark, arnica, and melissa leaf can hurt skin. Chances are the amounts used in this serum are too low to be of strong concern—but given the number of outstanding anti-wrinkle serums that don't contain these ingredients, why take the chance?
- Very silky texture feels smoothing and lightweight.
- Adds a soft glow to skin.
- Contains nourishing plant oils, antioxidants, and restorative ingredients.
- Adequately protected from degrading light and air exposure.
- Calling this an "anti-aging miracle concentrate" is stretching the truth (and we're being nice).
- Contains fragrant plant oils that can trigger irritation.
- Contains several great ingredients, but you're most likely getting teeny-tiny amounts of each.
We cannot stress this enough: Sensitizing, harsh, abrasive, and/or fragrant ingredients are bad for all skin types. Daily application of skincare products that contain these irritating ingredients is a major way we unwittingly do our skin a disservice!
Irritating ingredients are a problem because they can lead to visible problems, such as redness, rough skin, dull skin, dryness, increased oil production, and clogged pores, and they contribute to making signs of aging worse.
Switching to non-irritating, gentle skincare products can make all the difference in the world. Non-irritating products are those packed with beneficial ingredients that also replenish and soothe skin, without any volatile ingredients, such as those present in fragrance ingredients, whether natural or synthetic.
A surprising fact: Research has demonstrated that you do not need to see or feel the effects of irritants on your skin for your skin to be suffering, and visible damage may not become apparent for a long time. Don't get lulled into thinking that if you don't see or feel signs of irritation, everything is OK.
Generally, it's best to eliminate, or minimize as much as possible, your exposure to ingredients that are known to irritate skin. There are many completely non-irritating products that contain effective ingredients, so there's no reason to put your skin at risk with products that include ingredients research has shown can be a problem.
References for this information:
Journal of Dermatological Sciences, January 2015, pages 28–36
International Journal of Cosmetic Science, August 2014, pages 379–385
Clinical Dermatology, May-June 2012, pages 257–262
Aging, March 2012, pages 166–175
Chemical Immunology and Allergy, March 2012, pages 77–80
Skin Pharmacology and Physiology, June 2008, pages 124–135
Food and Chemical Toxicology, February 2008, pages 446–475
American Journal of Clinical Dermatology, 2003, pages 789–798
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.
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