Bye Bye Breakouts Full Coverage Treatment Concealer
Bye Bye Breakout Full Coverage Treatment Concealer from It Cosmetics has as much going for it as it does going against it, but the good is impressive enough that you still might want to give this a try, although we urge you to ignore the overstated claims that this is "revolutionary" skincare.
Packaged in a squat bottle with a flocked, sponge-tip applicator is a very opaque liquid concealer meant as spot treatment and cover for breakouts. Dabbing just a drop of this on trouble spots provides instant full coverage. It's very easy to hide spots with this concealer; also, blending it out won't thin the coverage much—nice!
This takes several seconds to set, so you don't have to blend super-fast. Once dry, the finish is strongly matte and highly absorbent, to the point of looking and feeling dry unless you prep skin with moisturizer first. But if you have active breakouts you may be apprehensive about moisturizing under your concealer.
Used alone, this is suitable for acne-prone skin. The thickening agents and waxes found in many concealers are absent here, which is great. What's a shame is what isn't absent: problematic irritants such as sulfur, spearmint, and witch hazel. Granted, these aren't present in large amounts (nor are the beneficial antioxidants and peptides) but for certain acne-prone skin doesn't need irritating ingredients.
The formula contains the AHA glycolic acid and BHA salicylic acid, but the amounts of both are too small to exfoliate skin and improve breakouts.
Turning to the shades, almost all of them go on brighter initially than they look once dry, but most of them push toward too warm or orange-y. Those colors can work in some instances but going too warm or orange-ish isn't optimal for neutralizing the color of red breakouts or post-acne marks.
Removing this concealer isn't easy; even an oil-based cleanser still left some pigmentation behind, as if the color stained skin. On the upside, the formula lasts all day without fading or slipping out of place.
On balance, there's more to dislike than like, but the level of coverage possible from this concealer and its long wear make it worth considering if other concealers haven't hidden breakouts as well as you hoped.
- Provides fantastic coverage from just a small amount of product.
- Long-lasting matte finish really stays put!
- Suitable for acne-prone skin.
- The shade range can be tricky to conceal acne breakouts (definitely test in store).
- Contains irritants like sulfur, spearmint, and witch hazel.
- Formulated to be drying, and it looks drying, but you can't dry up acne.
- The AHA and BHA ingredients cannot exfoliate.
- Difficult to remove (the pigments seem to stain skin).
Strengths: Excellent color products, standout foundation and concealer options, impressive highlighters.
Weaknesses: Can be on the pricey side; has a few makeup products with exaggerated anti-aging claims.
IT Cosmetics (the IT stands for Innovative Technology) is the creation of Jamie Kern Lima, a former Miss USA pageant contestant and TV news anchor. Lima founded IT Cosmetics in 2008, selling her products in boutique stores and on QVC, then expanding into Canada in 2009. Since then, the line has gotten a lot of exposure with featured reports and stories on network television, including prominent mentions on the ABC reality show Dancing With the Stars.
The labels on most IT Cosmetics products reveal a variety of age-defying claims centered around ingredients like antioxidants, peptides, vitamins, and collagen. Those are indeed great additions to any cosmetic product, but unfortunately, the combination of compact or jar packaging among the formulas that include those helpful ingredients isnt a good thing.
Air exposure compromises ingredients like antioxidants and peptides, rendering them useless. While that doesnt affect the quality of the makeup, it is worth noting if you were hoping for an anti-aging edge from IT Cosmetics antioxidant-boosted blush or powders.
Of course, IT Cosmetics does have products that are absolutely worth checking out. The line boasts an excellent range of color products, highlighters, foundations and many more worth consideration. As with any line that has a mix of standouts and caveats, shopping using our reviews to guide you is a great way to ensure youll at least get your moneys worth, and your skin will be the better for it.
For more information on IT Cosmetics, visit www.itcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.