This gel eyeliner tried to distinguish itself from the pack with its claims of also being a thickening and conditioning lash treatment. The claims are carefully worded to avoid actually stating that it will increase lash growth or the amount of lashes you have; indirectly, however, that’s the message the consumer will get.
It’s a message you should ignore, because if you don’t, you’re wasting your money. There isn’t anything in this product that can affect lash growth and the tiny amount of natural ingredients doesn’t make this better than any other gel eyeliner. Rather, simply applying eyeliner (any eyeliner) close to the base of the eyelashes will make it appear as if you have lashes that are thicker and fuller. Mascara completes the illusion, but in the end, no lash growth or conditioning is taking place with this product.
As a gel eyeliner, the whipped-cream texture applies almost effortlessly and sets quickly to a long-wearing matte finish. The black and brown shades are great, but avoid the glittery shades because they flake shortly after application. This eyeliner isn’t rated better because its soft texture makes application consistently tricky; you have to be extra careful you don’t pick up too much on your brush each time, because you’ll make a mess and it will chip and flake.
Bare Escentuals At-a-Glance
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. Founded in 1976 by Diane Ranger, who left the company in the early '90s Bare Escentuals was one of the first brands to introduce the concept of loose powder foundation. Since then, they have moved beyond it to include liquid foundations and tinted moisturizers and an ever expanding line of color cosmetics as well as skincare products.
The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skincare products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
We should note that loose powder makeup does take some practice to get the hang of, yet there is no denying that this type of foundation has its fan base. There is a lot to love about Bare Escentuals, even if mineral makeup isn't your thing (especially their price ranges, which have remained affordable in comparison to many of their neighbors at Sephora).
Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; some impressive foundations; several elegant brush options; not too expensive.
Weaknesses: Some of the loose powder products have texture and finish concerns; some of the skincare contain potentially problematic ingredients.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.