Too Faced

Bulletproof Brows Eyebrow Definer

for $ 30.00
Expert Rating

Expert Reviews

Community Reviews

Brand Overview

A set of nicely defined eyebrows can be the perfect finishing touch for a makeup look, but finding the right product to make your brows look their best can be challenging. That's why we're glad Too Faced added another great option to the mix!

Bulletproof Brows Eyebrow Definer is a wax-like product in a pot that has not one, but two, lids. The top lid is mirrored and flips back to reveal a plastic cap underneath, which flips open sideways. The second cap is designed to keep Bulletproof Brows from drying out, an innovative touch to make sure you get the most out of this product, because it's not cheap!

Bulletproof Brows has a soft, almost creamy texture, and applies lightly enough that you don't overdo your brows on the first swipe, but you can certainly build up the color for a more dramatic look. Its smooth texture blends easily in between brow hairs, and it dries to a soft finish so the brows don't feel sticky or waxy.

True to its name, this "bulletproof" formula lasts throughout the day, not smudging or fading until you're ready to take it off at night.

Bulletproof Brows comes with a convenient double-ended applicator that features an angled brush on one end for application and a spoolie brush on the other for blending. So far there are only two shades, a dark brown shade for brunettes and a taupe shade more suited for blonde eyebrows, but both should work on a wide variety of brow colors.

  • Creamy texture applies easily.
  • Good, buildable color for subtle or dramatic brows.
  • Finish leaves brows feeling soft, not waxy or sticky.
  • Doesn't smudge or fade throughout the day.
  • None.
Jar Packaging: No
Tested on animals: No

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

This post may contain affiliate links. Please read our terms of use here.