L'Oreal Paris

Brow Stylist Plumper

0.27 fl. oz. for $ 8.99
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Brand Overview

How does one "plump" their brows? According to L'Oreal, with a "fiber-infused" brow gel, which is what this product is—and it works decently well.

Brow Stylist Plumper is applied to brows via the tapered, mini brush, which is sized appropriately for precision application (but not so tiny that it requires extra effort). The fragrance-free gel formula contains itsy-bitsy, hair-like fibers that adhere to brows.

The fibers don't have much plumping capability, and by that we mean they don't really add noticeable thickness to already-sparse brows. Instead, the overall effect of the gel helps tame unruly hairs and set the shape while imparting a hint of color. If you need to fill in sparse brows we'd recommend a brow cream like this for a more convincing, defined look.

There's enough alcohol in Brow Stylist Plumper to leave hairs feeling stiff and crunchy, which in return helps hold their shape. Although we normally don't like to see alcohol so high up on the ingredient list, it isn't much cause for concern with a product like this because it has minimal contact with skin. Aesthetically speaking, however, there are other fixative ingredients L'Oreal could've used that feel more comfortable in hair.

Two tinted shades are offered, Light to Medium (which will work for most blondes) and Medium to Dark (for brunettes), as well as a clear shade that, naturally, works for all brow colors.

In the end, Brow Stylist Plumper works OK for its intended purpose, but don't get caught up in thinking that the fibers have any advantage over other traditional brow mascaras/tints. The fibers don't make a noticeable difference, but at least they don't flake.


  • Fragrance-free gel formula helps set and shape brows.
  • Shade options for blonde and brunette brows as well as a clear shade.
  • Tapered, mini brush makes application a cinch.


  • Not the best method for filling in sparse brows (you'll still need another brow product).

Jar Packaging: No
Tested on animals: Yes

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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