L'Oreal Paris

Brow Stylist Boost & Set

0.44 fl. oz. for $ 10.99
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Brand Overview

L'Oreal promises Brow Stylist Boost & Set is "the art of the brow made easy", and we agree! This is a brilliantly designed tinted brown gel whose angled skinny brush is perfect for added color and natural-looking definition.

The formula is softly tinted to impart some color, making its coverage greater than "sheer" but still very natural-looking; you literally cannot overdo the color (we tried). L'Oreal describes it as a volumizing mascara, and although it doesn't necessarily thicken brows, it adds a tiny bit of fullness and sets to a long-wearing, non-sticky finish.

The brush allows you to get in between brow hairs to deposit tint on the skin, which adds to the illusion of fuller-looking brows plus helps to define your natural brow shape. The process is fast, and this layers well if you need a touch more emphasis, but again, this is about subtle results, not what you can achieve from a standard brow pencil or brow powder.

Speaking of other brow products, Brow Stylist Boost & Set can be applied over them for added emphasis or just to tame unruly brows, another of its many benefits. Used as a brow groomer, we love that the mousse-like gel texture doesn't make brow hairs feel stiff or look greasy.

Three shades are currently offered, and they're best for blonde to brunette brows. That covers a pretty wide spectrum, but those with auburn to red or black brows will have to look elsewhere or choose the colorless option, which works for all brows, but then you lose the tint.

Note: Although this brow product contains denatured alcohol, the amount is comparably low and shouldn't pose a risk of dryness to brow hairs or irritating the skin beneath.

  • Brilliantly designed angled brush makes application a breeze.
  • Allows you to quickly create defined yet very natural-looking brows.
  • Works great on its own or applied over brow powder or pencil.
  • Long-wearing formula doesn't make brows feel stiff or sticky.
  • Shade range covers most of the bases, plus there's a colorless option.
  • Inexpensive.
  • Fragrance free.
  • If we're being picky, there are no suitable shades for auburn or black brows.
Jar Packaging: No
Tested on animals: Yes

The art of brow made easy with L'Oreal's Brow Stylist Boost & Set Brow Mascara. Designed with a precise angled skinny brush to style brow hairs, L'Oreal presents their first brow gel mousse formula that easily glides onto brows to boost volume and set for a natural to thicker look brow makeup look.

Aqua / Water / Eau, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Alcohol Denat., Butylene Glycol, Acrylamide / Sodium Acryloyldimethyltaurate Copolymer, Perlite, Isohexadecane, Propylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ammonium Polyacryloyldimethyl Taurate, Rayon, Polysorbate 80, Nylon-12, Steareth-20, Sodium Laureth Sulfate, Sorbitan Oleate, Sodium Dehydroacetate, Disodium EDTA, Panthenol, Tetrasodium EDTA, Potassium Sorbate. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide.

L'Oreal Paris At-A-Glance

Strengths: Budget-friendly prices; good makeup removers; wide assortment of self-tanning options; one of the best, most comprehensive makeup collections at the drugstore, with superb options in almost every category; the mascaras are a tough act to follow.

Weaknesses: Jar packaging hinders some of the skincare formulas; many of their skincare formulas contain problematic amounts of fragrance and/or other irritants; exaggerated anti-aging claims.

L'Oreal's extensive makeup collection retains its stature as one of the better selections at the drugstore, though they have stiff competition from Revlon and, in some cases, sister company Maybelline New York. In recent years L'Oreal has made significant strides with foundation shades, powder textures, concealers, and, of course, superlative mascaras that rarely fail to impress. Their lipsticks are excellent and you will find many L'Oreal makeup products have a Lancome counterpart, and that the differences are minorif there are any at all.

L'Oreal's displays in many drugstores reflect better-organized products and shade categories (though testers are still scarce). Given the number of lipsticks they sell, it only makes sense to put them in color families so consumers have a better shopping experience. Their True Match products are also sensibly laid out, but the rest of the foundations aren't as organized, likely due to the smaller selection of shades. Speaking of foundations, L'Oreal has made further strides by offering more that provide sufficient UVA protection. Revlon still has the edge for consistently launching impressive foundations with sunscreen, but at least L'Oreal is (finally) catching up.

The bottom line is that every category of L'Oreals makeup has some winning (and in some cases, benchmark-setting) products.

Unfortunately, despite the brands enormous presence in the beauty industry, L'Oreal's moisturizers and treatment products are a nearly all unremarkable and repetitive. When it comes to moisturizers or serums, just about anything from Dove, Olay, Neutrogena, or Aveeno is preferred. L'Oreal does well with most of their cleansers, along with scrubs and self-tanning products, but given the widespread availability and financial resources of this line, they could be doing so much more. The good news is their makeup has made major strides and now ranks as the best overall color collection at the drugstoreimagine the results if their skin care followed suit.

For more information about L'Oreal, call (800) 322-2036 or visit www.loreal.com or www.lorealparisusa.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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