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Maybelline New York

Brow Precise Fiber Volumizer

0.27 fl. oz. for $ 9.99
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When it comes to eyebrow-enhancing products, Maybelline generally gets it right… but that's not the case with its Brow Precise Fiber Volumizer.

The hook for this product is that in addition to smoothing and shaping brows, it also deposits rayon fibers on the individual hairs in order to give them a fuller appearance. It sounds good in theory, but in practice it doesn't work as you would hope.

The first issue is apparent as soon as you try to apply this gel-like product: The spoolie brush is very rough, to the point that even if you try to apply it carefully it results in scratching skin. Then there's the fact that even with the fibers, this product doesn't significantly volumize or enhance the appearance of brows; it only adds a little color, and not very defining color at that.

Another problem is that once the formula dries, it feels sticky and stiff, instead of soft and pliable like natural brows which is the finish you get from today's best brow products.

While Brow Precise Fiber Volumizer is fragrance free and doesn't smudge or fade all day, it's just not anywhere near the top tier of brow products on the market (in all price ranges, and including other options from Maybelline). You'll find ones that are on our list of Best Eyebrow Fillers and Shapers.

Pros:
  • Doesn't smudge or fade.
  • Fragrance free.
Cons:
  • Spoolie bristles are rough enough that they scratch skin during application.
  • Doesn't significantly improve the appearance of brows.
  • Feels sticky and stiff after it dries.
Jar Packaging: No
Tested on animals: Yes
Brows get a three-dimensional WOW effect with Maybellines fiber-infused filling mascara.
Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG-200 Glyceryl Stearate, PTFE, Propylene Glycol, Dimethicone, Glyceryl Stearate, Behenyl Alcohol, Rayon, Divinyldimethicone/Dimethicone Copolymer, Ammonium Polyacryloyldimethyl Taurate, Phenoxyethanol, Glyceryl Stearate Citrate.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

About the Experts

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