It may have an ordinary name, but ColourPop's Brow Pencil is anything but ordinary! If you're looking for a simple way to make your brows appear defined yet natural, this beauty steal comes with a laundry list of things to love and thus, our top rating.
Brow Pencil's performance rivals that of the classic Brow Wiz by Anastasia by providing a way to draw intricate, natural-looking hair of the same quality as the original but at a fraction of the cost. It looks similar as well: A spoolie brush for grooming on one end and a tiny-tipped, twist-up pencil on the other.
This pencil's soft, creamy texture makes application a breeze; what you draw stays put throughout the day without smudging or needing touch-ups.
The shade range is equally impressive: 8 very pigmented shades are currently offered with multiple options to flatter all hair colors, from light blonde to jet black. We're happy to see shades appropriate for redheads and those with gray hair as well, as these shade ranges are often overlooked when it comes to brow makeup.
Overall, Brow Pencil's exemplary performance far exceeds its humble price tag, and is 1000% worth every penny!
- Spoolie brush tames unruly hairs.
- Twist-up, no sharpening-needed design is convenient.
- Texture is soft, creamy, and easy to apply.
- Allows for a defined, natural-looking brow.
- Small tip allows precise application.
- Expansive range of shades.
- Fragrance free.
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.