Too Faced

Brow Envy Brow Shaping & Defining Kit

for $ 35.00
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Brand Overview

The Brow Envy Kit is a mixed bag of average and good products. The case itself is well organized, although it’s too large to fit conveniently in most on-the-go cosmetic bags. The sheer brow powders are matte and work to fill in the brow and create a natural look, but the included brow brush is a bit too soft, making it more difficult than it should be to apply the powders.

The wax portion works well to set the brows, but isn’t as convenient as a brow gel, especially when traveling. The brow pencil is creamy and works okay, but needs sharpening. The small tweezers are just okay as well, and the stencils are likely too thin for most people’s preferences. So, for the cost, you’re better off buying the brow products you need separately and leaving the rest behind.

Jar Packaging: No
Tested on animals: No

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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