Maybelline New York

Brow Drama Shaping Chalk Powder

0.04 fl. oz. for $ 9.99
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Brand Overview

Brow Drama Shaping Chalk Powder is Maybelline's first-ever brow powder—and it's not quite ready for prime time. Given the brand's century-long heritage, the failure to get a brow powder right is especially disappointing.

The loose powder "chalk" is nearly impossible to keep contained, and the brush applicator, described as "thick to thin" is more like a small, spongy paddle. As you can imagine, it's not an ideal tool for applying product neatly or evenly.

Worst of all is the fallout: There's so much cleanup required—even after shaking excess product from the brush—that you may need to start from scratch on your foundation if you've done that step first (which most people do). And, depending on how thick you like your brows, you may need a setting spray or brow gel to keep the powder from drifting throughout the day.

On the plus side, the colors are bold—even the blonde shade is quite dark, and they all provide long-lasting coverage. Basically, you can achieve well-defined, natural-looking brows with this shaping chalk, but not without a lot of time-consuming maintenance both during and after application. Once you're able to even out the coverage and clean up the inevitable, messy fallout, your brows may look great for a time—but you can get the same look far more easily (and neatly) with any one of our worry-free best eyebrow shapers and fillers.

  • Dense, long-lasting coverage.
  • Powder leads to excessive fallout.
  • Applicator doesn't apply smoothly or evenly.
  • Demands maintenance throughout wear time.
Jar Packaging: No
Tested on animals: Yes
Bring on boldly filled, softly-shaped brows with Maybellines first ever brow powder. The loose powder formula fills in smooth color, while the thick-to-thin brush applicator creates instant definition. Flawlessly shaped brows are made easy.
Boron Nitride, Silica, Dimethicone, Polyethylene, Pentylene Glycol, Pumice, Caprylyl Glycol, Kaolin, Dimethiconol, Ethylhexylglycerin, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Glycerin, Caprylhydroxamic Acid, Tocopherol. May Contain: CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 77163 / Bismuth Oxychloride.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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