Maybelline New York

Brow Drama by EyeStudio Sculpting Brow Mascara

0.23 fl. oz. for $ 7.99
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Brand Overview

Maybelline’s Brow Drama claim to fame is that it “sculpts and tints brows in one easy step,” but it misses the mark compared to other top-notch eyebrow fillers and shapers on the market. The biggest issue is the bulbous brush, which makes precise application nearly impossible, especially on the outer ends where brows taper off.

While the tinted, fragrance-free formula does help enhance brow color with its believable shades for brunettes or those with dark blonde hair, it doesn’t adequately fill in the space between hairs. In other words, if you have sparse brows, don’t depend on this to fill them in convincingly. You’ll still need to use a pencil or pomade to add depth and fullness, which makes the end result of this product alone less than dramatic.

As far as sculpting power goes, the finish is stiff enough to help hold brows in place. Not everyone will be a fan of the “crunchy” feeling left behind after application, which is due to the hair-spray polymer and film-forming agents used in the formula.

Considering the difficult to use applicator and so-so results, you’re better using one of our top brow product recommendations for bolder brows (without the unwanted drama).


  • Helps hold brow shape.
  • Intensifies brow color in believable dark blonde and brunette shades.


  • Bulbous applicator inhibits precise application.
  • Leaves brows feeling stiff and crunchy, which may bother some.
  • Falls short compared to other brow shapers and fillers.
Jar Packaging: No
Tested on animals: Yes

The bolder brow. It's easy now! Sculpts and tints brows in one easy step.

Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Alcohol Denat., Butylene Glycol, Acrylamide/Sodium Acryloyldimethyltaurate Copolymer, Isohexadecane, Propylene Glycol, Phenoxyethanol, Caprylyl Glycol, Ammonium Polyacrylatedimethyl Tauramide / Ammonium Polyacryloyldimethyl Taurate, Nylon-12, Polysorbate 80, Steareth-20, Sodium Laureth Sulfate, Sodium Dehydroacetate, Sorbitan Oleate, Disodium EDTA, Panthenol, Tetrasodium EDTA, Potassium Sorbate, Silica, May Contain: Mica, Iron Oxides, Titanium Dioxide, Ultramarines, Carmine, Manganese Violet, Ferric Ferrocyanide.

Maybelline New York At-A-Glance

Strengths: At least one excellent product (if not several) in almost every category; many excellent foundations; superior mascaras; inexpensive makeup brushes; some terrific concealers, powders, blush, and lip color options.

Weaknesses: Lips balms tend to be a letdown; a few of the Great Lash mascaras are surprisingly average compared to other Maybelline formulas.

Maybelline is one of the best-known and most recognized mass-market makeup lines in the worldit's available in 90 countries. Throughout its long history, which began in 1915 when T. L. Wilson founded the company and named it after his sister, Mabel, and Vaseline (which he combined with coal dust to concoct a mascara for her), the company has prided itself on bringing innovative products to the marketplace. L'Oreal purchased the company in early 1996, and that's when things really started coming together for the Maybelline brand.

Specializing in a large selection of lipsticks, nail polishes, and mascaras, there is a lot to love from this drugstore brand. Many of their foundations are exceptional, and their powders, several mascaras, pencils, matte-finish concealers, and Superstay Lipcolor collection impressed us by offering a high degree of quality for their inexpensive price point.

Maybelline's latest urban image is a positive step, as many of their latest launches have been innovative without resorting to "been-there, done-that" gimmicks. Smart shoppers will note the similarities of a few of Maybellines formulas to products from high-end brands that are also owned by parent company LOreal. That just goes to show conscientious shopping can really save you moneywithout sacrificing quality or performance.

For more information about Maybelline New York, call (800) 944-0730 or visit their interactive Web site at www.maybelline.com.

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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

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