ColourPop's Brow Colour is so good, it presents fierce competition for its high-end rivals. With a smooth, easy-to-apply cream texture that sets to all day wear, this bargain-friendly brow-cream-in-a-pot is a force to be reckoned with!
Among its high points, Brow Colour comes in flattering shades for blondes, brunettes, and black-haired mavens, as well as tones for red/auburn hair—a rarity with brow makeup. Each shade imparts rich pigmentation, yet can be applied with a lighter hand for a more subtle effect.
The cream texture is a breeze to work with—although the precision depends on the brush you pair it with (it doesn't come with one). ColourPop recommends a slightly firm, angled synthetic brush, and we found that worked well.
We appreciate how the fragrance-free formula isn't stiff or waxy, allowing brows to remain soft and natural looking, instead of matted down. Once set, the stay-put finish resists fading and smudging.
With many comparable (and some less favorable) brow products ringing in at triple the price, with half of the shade options, Brow Colour earns recognition as a standout product for its performance and beauty bargain price!
- Soft, creamy consistency applies smoothly.
- Excellent pigmentation with a wide library of shades.
- Wears well without fading or smudging.
- Brows remain soft instead of stiff or matted.
If you havent heard of the makeup brand ColourPop yet, chances are you will soon. A favorite of beauty bloggers and fashion columnists, this Los Angeles-based makeup company has made a splash thanks to its seemingly endless offering of color products, bargain prices, and savvy use of social media. The brand certainly captured our attention, and we were glad it did!
ColourPops sticking point is that the brand is something of an enigma in this age of instant information; very little is known about its owners and origins, save that its parent company is a brand called Seed Beauty. We also know that all aspects of its production are centered in the Los Angeles area (which is why the brand claims its turnaround in creating new products can be as short as a month).
At the time of this writing, ColourPop's focus is strictly on makeup, particularly eye, lip, and cheek-area products (there are no complexion products yet, like foundation). ColourPop's chief claim to fame, according to its website, is that it offers luxury formulas at prices that wont break the bank. For the most part that description is, pardon the pun, right on the money!
The brands signature products are their Super Shock Shadows, which feature a bouncy cream/powder texture, and as a whole perform brilliantly with an impressive color payoff, great wear, and a price that's right around $5 each. ColourPop also does well with its Super Shock Cheek blushes and highlighters, which have the same distinctive texture as the shadows.
Despite our obvious enthusiasm, not to say every product from ColourPop is top-tier. While most of its lip products are good, there are a few that didn't apply evenly and had haphazard performance. Overall though, this is a line that has quite a bit to offer, and with the biggest ticket item costing only $8, most can afford to try a few different options to see what they like best, and you're highly likely to find some bona-fide beauty bargains that outperform much more expensive makeup.
Note: The company does not provide a phone number on their website, but they do provide an email address and promise to reply to messages within 2 business days.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.