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Smartly Skin Care

Broad Spectrum SPF 30 Sunscreen Lotion

4.00 fl. oz. for $ 2.49
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Brand Overview

Smartly’s Broad Spectrum SPF 30 Sunscreen Lotion isn’t the most exciting or innovative thing to grace the world of sun protection, but it’s a solid product that does what it says, simply.

Packaged in an opaque squeeze tube, this has a lotion texture that starts off a bit thick, but blends easily and absorbs quickly for a non-greasy finish (though it is slightly sticky). Broad-spectrum SPF 30 is provided with a synthetic sunscreen blend, and this fragrance-free sunscreen also includes a few moisturizing ingredients.

There are a few antioxidants included (vitamins C and E, and antioxidant aloe leaf juice), but they’re toward the end of the ingredient list. The best sunscreens contain a more robust blend of antioxidants to provide protection against environmental assault and boost the SPF.

While this isn’t as impressive as other daytime options, its price makes it more likely people will apply liberally, which is a must in order to best protect your skin from the sun’s harmful rays.

  • Absorbs quickly with a non-greasy finish.
  • Provides broad-spectrum SPF 30.
  • Includes some good moisturizing ingredients and a few antioxidants.
  • Fragrance free.
  • Though the finish is not greasy, it is slightly sticky.
  • Formula would be more impressive with additional antioxidants for environmental protection.
Jar Packaging: No

Smartly™ Sunscreen Lotion features broad spectrum spf 30 protection against the sun's harmful uva & uvb rays. This simple, yet effective sunscreen moisturizes skin as it protects.

Active: Avobenzone (1.8%) Homosalate (7.0%) Octocrylene (5.0%). Inactive: Water, Cetearyl Alcohol, Stearyl Alcohol, Glycerin, Acrylates/C12-22 Alkyl Methacrylate Copolymer, Cetyl Alcohol, Carbomer, Ceteth-10 Phosphate, Dicetyl Phosphate, Coco-Glucoside, Xanthan Gum, Disodium EDTA, Methyl Dihydroabietate, Lauryl PEG-8 Dimethicone, Phenylisopropyl Dimethicone, Polyglyceryl-3 Stearate/Isostearate/Dimer Dilinoleate Crosspolymer, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Phenoxyethanol, Triethanolamine, Propylene Glycol, Hydroxyacetophenone.

Smartly is one of the house brands of mass market retailer Target. whose tagline is, “Affordable household essentials and more, made just right.” The lineup includes everything from hand soaps to laundry detergent, and what we’re most concerned about (of course) – skin care.

To that end, the brand’s range of skin care products is small and affordable; none of the products has a price tag higher than $3. You won’t find antioxidant-packed serums or innovative sunscreens here, but what you will find are mostly effective, basic formulas. They include a good sunscreen, a simple face moisturizer, a great facial cleanser and face wipes. Exciting it isn’t, but if you’re looking for a couple of good, inexpensive staples and routinely shop at Target, Smartly might be the smart choice for you.

You can learn more about Smartly at

*Note: With regard to animal testing, Smartly's status is currently listed as “unknown.” We have reached out to the brand for additional information and will update this as soon as we have it.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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