Brightening Eye Color
Brightening Eye Color presents a selection of eyeshadow quads packaged with sponge-tip applicators, which should be tossed out. These quads are an amazing value for the money, especially if you prefer sheer colors and don’t mind shine (every quad has some amount of shine, but none are outright glittery). They have a reasonably smooth texture and apply evenly, and every set has at least one shade that can serve as powder eyeliner. The best sets include Matte Mauve (it’s almost matte), Butternut, Drama, and Nouveau (the olive-green shade in this one goes on khaki and blends well with the other colors). You can find eyeshadows that last longer and have a texture that’s more elegant, but you’ll pay a lot more for the privilege.
e.l.f. (it stands for which stands for Eyes, Lips, Face) was founded by Scott Vincent Borba and Joseph Shamah. The story goes that one day Borba was shopping in a dollar store and noticed women dressed in designer clothing and sporting designer handbags loading up their baskets with inexpensive nail polish, eye pencils, and lip balm. He took note of the products being sold in such stores and quickly decided he could offer products of even higher quality at the same competitive price. His idea paid off, as e.l.f. has enjoyed continued success and increased distribution online and in retail stores.
For a line offering many products for just a dollar (OK, there are plenty that cost $3 and $5, too), there are a surprising number of hits in the mix (especially the makeup brushes). True, not everything is going to be as luxurious or innovative as some higher-end brands, but overall you're likely to be impressed with what they developed for so little money, and you may just find some beauty bargains!
For more information about e.l.f., call (800) 231-4732 or visit www.eyeslipsface.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.