Bright White Mask
This unusually thick, pasty mask is said to contain "clinical levels of advanced whitening ingredients," but it absolutely does not. First, there's no such thing as "clinical levels" of a cosmetic ingredient because there is no clinical standard for any skin-lightening ingredient except hydroquinone, and that isn't included in this formula. Saying something has clinical levels is meaningless because it is merely a generic term meant to make a product's formula sound more impressive (or "cosmeceutical") than it really is. The amounts of ingredients make a difference in their efficacy, but there isn't a clinical standard for any cosmetic formulation anywhere in the world that separates products that really work from those that don't.
Second, this formula does actually contain a paltry amount of ingredients known to lighten discolorations, so it's ultimately a great big "why bother?" In terms of whitening skin, the high amount of titanium dioxide in this mask will make skin look ghostly white as long as it's on, and because it's difficult to rinse, you may notice a lingering white cast, but that's strictly a makeup effect, not a skin-lightening benefit.
Despite the aesthetic issues of this mask, the chief reason it's not rated well is because it contains a high amount of polyvinyl alcohol and fragrant bitter orange extract. Both can irritate skin, which defeats the purpose of using a mask. And, in terms of lightening skin, for best results you need to apply a leave-on product with proven ingredients every day; using a mask a couple times a week won't help much, even if the formula contains ingredients known to lighten brown spots. And, even if you wore this every day, you'd be far better off using a better-formulated non-irritating product that contains only great ingredients for skin.
- Thick, pasty texture is difficult to rinse.
- Leaves a white cast on skin.
- Cannot lighten skin discolorations.
- Contains potentially irritating ingredients.
Soothing and hydrating, this anti-aging mask contains clinical levels of advanced whitening ingredients to visibly even skintone, reduce dark spots, and brighten the complexion. Pro-vitamin C suppresses skin damage caused by UV radiation while delivering intense hydration and increasing natural moisture factors in the skin. It targets fine lines and wrinkles, and boosts collagen production to reduce excess sagging. The peel-off technology instantly smoothes the complexion for a healthy, youthful, fresh glow.
Strengths: All of the sunscreens provide sufficient UVA protection; the packaging not only keeps the plant-based and antioxidant ingredients stable but also helps minimize these preservative-free products' exposure to bacteria and organisms that can cause unhealthy changes; some good cleansers and moisturizers.
Weaknesses: Expensive considering the smaller-than-average sizes; several products are marred by the inclusion of irritating ingredients; no effective options for managing acne; only one poor option for lightening skin discolorations.
Hailing from Japan and distributed through Fancl International in California, Boscia has two unique selling points: first, the entire line of products is preservative-free; second, almost every product contains both the anti-irritant willow herb plus jojoba leaf, which supposedly has superior antioxidant properties. The company's belief is that preservatives do not make skin-care products more effective; rather, they simply extend the product's shelf life, sort of like Tupperware keeps food fresher, longer.
They also believe that preservatives are responsible for skin troubles such as rashes and breakouts, and so our skin is better off without them. This is an interesting philosophy, and, as is true for many marketing ploys, there is some truth and some fabrication in their assertions.
Although preservatives can be sensitizing, they usually are present in such minute amounts that most consumers do not experience any trouble, and their skin barely registers a flicker of recognition. In reality, only a few people ever react to any amount of a preservative. A report that examined preservative sensitization in the United Kingdom tested 10 common preservatives on almost 7,000 subjects. The results? Only 2% of the participants exhibited an allergic reaction, and that was under conditions of patch testing and using a pure concentration of the preservative. That reaction rate is amazingly low, and its important to note that the exposure in the study (extremely high given the pure concentration and use of the patch method) is quite different from the exposure you get from the minuscule amounts of preservatives present in cosmetic products, which are there to keep potentially harmful bacteria and organisms under control.
Similar results were seen in a Swiss study that examined preservative sensitization rates among almost 2,300 subjects over a period of one year (Source: Contact Dermatitis, September 2007, pages 165168, and May 1994, pages 276279). Clearly, as demonstrated by these studies, preservatives are not the source of skin problems that Boscia makes them out to be.
What Boscia doesn't acknowledge is the research showing that preservatives do make cosmetics better. An effective preservative system absolutely does safeguard the integrity of fragile or inherently unstable ingredients by minimizing the growth of bacteria and microbes, which definitely are detrimental to any cosmetic and to your skin. Cosmetics chemists worldwide consider preservatives an essential element in providing safe, stable products (as do cosmetics regulatory agencies throughout the world).
Surely the chemists behind Boscia's products must know that it is impossible to keep a skin-care product entirely free of bacteria and pathogens, even with preservatives. If they disputed this point, they wouldn't sell their products with a "use by" date or recommend that their customers use the entire product within six months of opening. Instead, they'd assert their superiority and let their customers know that their innovative and specialized practices alone are enough to keep their products free of contaminants.
It's also important to note that, technically, Boscia products are not entirely preservative-free. Some of the plant extracts they include (such as rosemary and lavender) have mild preservative properties due to their volatile chemical components. Even zinc oxide, which appears in a handful of Boscia products, has been shown to inhibit the growth of fungus when used in cosmetics products (Source: Preservatives in Cosmetics, 2nd Edition, Allured Publishing, Steinberg, 2006, page 105). We personally wouldnt choose one of these ingredients to preserve a water-based skin-care product over tried-and-true synthetic preservatives (including the unfairly and foolishly maligned parabens), but then again, consumers considering Boscia will likely perceive their products as being more natural (and, therefore, safer) than those from other lineswhen that isn't at all the truth.
Besides, if Boscia is so concerned about reducing skin reactions and with being a viable option for people with sensitive skin, why do several of their products contain known irritants? Peppermint, menthol, eucalyptus oil, clove oil, and pepper resin are a much greater cause of concern for your skin than any preservative system available. Yet Boscia doesn't bother to explain that. Instead, they position their entire line as soothing for every skin cell, when that absolutely is not true.
Turning to the two ingredients Boscia highlights in their products, willow herb and jojoba leaf, both are viable options with value for skin. Willow herb, while not unique to Boscia (we've been using it in some of my products for years) is indeed a potent anti-irritant (Source: Journal of Agricultural Food Chemistry, October 1999, pages 39543962). As for jojoba leaf, there is no published research documenting its antioxidant ability. Like most plant leaves, it likely has some amount of antioxidant potency, but given the number of antioxidants that have been studied for use on skin, why would you hang your hopes on jojoba leaf, with no research behind it? Luckily, Boscia includes other antioxidants, too, and most of them have at least some research proving they are reliable additions.
There are some bright spots in this Japanese line. Each of the sunscreens provides sufficient UVA protection, and they offer a mineral-based version suitable for sensitive skin. They have a couple of good cleansers, and a few of the moisturizers are impressive and worth the splurge. It's also a plus that almost every Boscia product comes in packaging that keeps the contents protected from light and airnot a jar to be found! Given that only a small number of consumers need to avoid products with preservatives, we wish this line offered a more complete range of products to meet the needs of those consumers. As is, you'll have to think of Boscia as a nice pair of shoes with elegant accessories, and shop elsewhere to complete the ensemble.
For more information about Boscia, call (888) 635-8884 or visit www.bosciaskincare.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.