Bright Idea Illuminating Stick
NYX's Bright Idea Illuminating Stick is designed to be an easy, on-the-go option for blush, bronzer, and highlighter. We were intrigued, but found that while it gets a lot right, there are drawbacks that mean it's not a product we can recommend with enthusiasm.
The design is typical for most "chubby stick" style products. The color portion comes in a plastic tube you twist up to apply. The texture of this fragrance-free stick is decidedly emollient, meaning it slides onto skin with ease. It's best for people with normal to dry skin, as its texture is likely to highlight any areas of oily skin and could clog pores.
Bright Idea Illuminating Stick's color is initially bold, yet easy to soften and blend if needed. It sets to a dewy finish, and whether you choose a highlighter, blush, or bronzer, each comes in a good range of shades that make various skin tones appear radiant.
The problem is that the color just doesn't stick around for long. Probably due to its emollience, this product fades away within just a couple of hours, meaning if you're hoping for a look that will last throughout a work day, you'll have to reapply this at least twice. That takes away from a lot of the appeal of this product, which is supposed to be its convenience. Whose "bright idea" was this facet of performance?
The short wear time means even with its reasonable price, we recommend passing up Bright Idea Illuminating Stick. For better, similarly-priced options (including those in stick form), see our lists of Best Blushes, Best Bronzers, and Best Luminizers & Highlighters.
- Bold color is easy to soften and blend.
- Good range of shades.
- Fragrance free.
- Fades noticeably within a couple of hours of application.
This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.
It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.
NYX Cosmetics website is www.nyxcosmetics.com.
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