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NYX Cosmetics

Born to Glow! Naturally Radiant Foundation

1.01 fl. oz. for $ 10.00
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Brand Overview

NYX’s Born to Glow! Naturally Radiant Foundation is a good, reasonably-priced foundation that, while not perfect, still has enough positive attributes to make it worth consideration.

This comes in a plastic squeeze tube, ideal for dispensing its smooth, cream-liquid texture, making it a snap to apply and blend. Though labeled as providing medium coverage, the formula is very pigmented, so start out with a small amount – it’s easy to go overboard if you squeeze out too much!

This fragrance-free foundation sets within a couple of minutes to a slightly dewy (read: radiant) finish that’s best for those with normal to slightly dry skin. As mentioned earlier, it provides good coverage of redness, dark spots, and blemishes without looking cakey. It also comes in a good range of shades (more than 40) ranging from very fair to deep, that look natural on their intended skin tones.

When it comes to performance, we found this wore well without fading and didn’t emphasize pores. Towards the end of its wear time it did start to show creases, which highlighted facial lines, though it’s easy enough to buff those out with a sponge or brush.

This also contains a small amount of denatured alcohol. It’s not enough to be much of a concern, but it’s still worth pointing out.

These caveats aside, if you’re in the market for a budget-friendly foundation that provides both glow and substantial coverage, this might just be what you’ve been trying to find.

Pros:
  • Cream-liquid texture is easy to apply and blend.
  • Provides good, medium-to-full coverage of redness, dark spots, and blemishes.
  • Comes in a good range of shades for very fair to deep skin tones.
  • Wears well without fading and doesn’t emphasize pores.
  • Fragrance free.
Cons:
  • Emphasizes facial lines towards the end of its wear time.
Jar Packaging: No
Tested on animals: No

We. Can’t. Even. The brand-new Born to Glow! Naturally Radiant Foundation is so glowrious. Available in an inclusive range of 45 truly flattering shades, our covetable formula delivers buildable medium coverage and a naturally radiant finish that lasts. This liquid foundation blends like a dream and even works with your skin to help create a smooth, even-toned look. Turn up the luminosity with our other Born to Glow! must-haves.

Aqua / Water / Eau, Dimethicone, Isododecane, Cyclopentasiloxane, Phenyl Trimethicone, Titanium Dioxide, Butylene Glycol, Propylene Glycol, PEG-9 Dimethicone, PEG-9 Polydimethylsiloxyethyl Dimethicone, Sodium Chloride, Simmondsia Chinensis Seed Oil / Jojoba Seed Oil, Tribehenin, Talc, Triethoxycaprylylsilane, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Trimethoxycaprylylsilane, Alcohol Denat., Disodium EDTA, Panthenol, Disteardimonium Hectorite, Ethylhexylglycerin, Tocopheryl Acetate, Phenoxyethanol, Dehydroacetic Acid, Benzoic Acid. May Contain / Peut Contenir (+/-): Ci 77491, Ci 77492, Ci 77499 / Iron Oxides.

Smashbox At-A-Glance

This small Los Angelesbased makeup line was founded in 1999 by a woman named Toni Ko. The company's Web site is vague about Ko's background, merely stating that she developed an interest in cosmetics as a teenager and wanted to create her own line of cosmetics. Ko's goal was to produce high-quality products at affordable prices, and that's the draw of NYX (pronounced "nicks") Cosmetics. We are pleased to report that, for the most part, Ko succeeded in her childhood dream.

It is important to note that this line offers a full selection of makeup products, from foundations to lip gloss. However, the only place to access everything NYX Cosmetics has to offer is their Web site. The Ulta chain is the largest distributor of NYX Cosmetics products in the United States, and the line can also be found at Target and Nordstrom Rack, but they carry a smaller selection of NYX products.The good news is that most of the few NYX products Ulta stocks are impressive, especially the powder eyeshadows, which compete evenly with eyeshadows that cost a lot more.

NYX Cosmetics website is www.nyxcosmetics.com.

About the Experts

The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.

Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.

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