Born This Way Ethereal Setting Powder impressed us in all the right ways, from its ultra-fine, soft texture to the natural-looking way that it locks makeup in place.
Available in a translucent "universal" shade, this loose powder sheers out enough that it's suitable for all skin tones. The finish has a subtle hint of radiance—not enough to notice unless you're looking really close, but just enough to keep the matte finish from looking flat or chalky. The silky-soft, feather-light texture blends over skin like a breeze, setting your makeup as it goes.
Too Faced makes a few skincare claims, calling out ingredients like coconut water and hyaluronic acid, along with alpine rose leaf (Rhododendron ferrugineum extract). Don't expect them to provide much of any benefit for skin in this type of formula, as they're not likely to remain stable with routine exposure to air and the absorbent ingredients keep the water from being hydrating. Nevertheless, we applaud Too Faced for making this powder fragrance free.
- Silky-soft, feather-light loose powder blends over skin like a breeze, setting makeup as it goes.
- Subtle radiance keeps the matte finish from looking flat or chalky.
- Translucent "universal" shade sheers out so that it's suitable for all skin tones.
- Fragrance free.
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.
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