Boi-ing Hydrating Concealer
This fragrance-free stick concealer plus moisturizer is a gimmicky two-in-one product that ends up being twice as much work as a regular cream concealer. Boi-ing Hydrating Concealer comes in a twist-up, lipstick-like container, and has a ring of colorless moisturizer around the cream concealer in the middle. It's moisturizing as claimed, and can resist creasing for up to five hours, but the shade selection has options only for light to medium skin.
Furthermore, even if the convenience of an undereye moisturizer plus a concealer appeals to you, leave this one on the shelf because it actually ends up being more work—and potentially more money—than applying two products separately. The issue is that when this is applied directly from the tube, the application is streaky and uneven because the moisturizer and the concealer don't automatically blend together. It's easier to simply use a brush or clean fingertip to apply the moisturizer first, then the concealer, but why bother, especially when there are other moisturizing cream concealers that hydrate and also resist creasing—some of which cost less money than this one.
Note: This product was formerly known as Fakeup, but has the same shade range and ingredient list as its prior version.
- Moisturizing, but resists creasing for longer than you'd think.
- Limited shade range.
- Inconvenient, streaky application.
- A gimmicky two-in-one product that ends up being twice as much work.
Dont let dry under-eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours* with Vitamin E and appleseed extract.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
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The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.