Boi-ing Cakeless Concealer
Benefit promises Boi-ing Cakeless Concealer will give you full coverage without caking, cracking or settling into fine lines. The verdict? It comes pretty darn close and earns bonus points for its staying power.
True to Benefit’s cutesy aesthetic, this concealer’s packaging is designed to look like an eraser-topped pencil (a clever play on its ability to camouflage imperfections). Its lightweight, liquid-cream formula can be applied via the “cushion tip” doe foot applicator or with your fingertips—either way, prompt blending is a must before the concealer sets to its stay-put finish.
The amount of coverage can be customized by applying a thin layer or building the formula up for heavier duty concealment—either way the matte finish looks natural instead of cakey.
While Benefit touts the formula’s “algae-derived ingredients known for smoothing the look of skin,” those are found near the tail end of the ingredient list, meaning they’re not going to be doing much smoothing.
True to claim, Boi-ing Cakeless Concealer holds up durably without “cracking” as the day wears on. We did notice a bit of settling into fine lines (particularly when applied heavier for more coverage), but compared to most concealers, this was minimal. If you’re using this as an eye area concealer or over dry, flaky areas, we suggest prepping skin with moisturizer first (this is not a hydrating formula).
There are currently a dozen shades to choose from, including several neutral options from fair to deep. This range isn’t as inclusive as some other lines recently launching 20+ concealer shades, but it is a step up from the days of Benefit only offering a handful of colors. We suggest swatching in store to find your ideal match.
In the end, Boi-ing Cakeless Concealer earns our recommendation for camouflaging targeted areas (zits, discolorations, etc.), and we love that it’s fragrance free. Just keep in mind that if you need a concealer that also offers hydration, you can look to our Best Concealers page for more moisturizing formulas.
- Buildable formula, offering full coverage that stays put.
- Natural-looking matte finish resists cracking and caking throughout the day.
- Fragrance free.
This full-coverage concealer feels lightweight and doesn’t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially-coated pigments that leave a natural finish that doesn’t flake or crease.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco, circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques.
Benefit's makeup philosophy is outrageously fun and its product arsenal is centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skincare products with ultra-cute appellations for less than ultra-fancy prices. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.
Unfortunately, some of the products simply can't live up to their promises. This is mostly true of their skincare formulas, where the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are very exaggerated. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, visit www.Benefitcosmetics.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.