Better Than Sex Waterproof Mascara
Too Faced's original Better Than Sex Mascara is one of the brand's best-loved products (and we love it, too), so when a waterproof version was announced, there was a lot of fanfare. Unfortunately the water-safe version doesn't live up to its predecessor.
Visually, the two products are similar: The main difference is that the waterproof version is packaged in a different-colored tube. The brush is the same hourglass-shape as the original, and just like the original, the waterproof formula takes a few minutes to dry.
Here's where the differences start: Better Than Sex Waterproof Mascara delivers volume and is waterproof as claimed, but it's also very clumpy. Most mascaras clump if you add several coats, but every time we tried this (and we tried it a lot!), it clumped from the first coat.
Even if you try brushing out the clumps, you'll still be left with at least one or two unless you start removing some of the mascara, making application tedious and time-consuming.
Another issue is performance over time. Better Than Sex Waterproof Mascara smudged and flaked within the first hour of wear, without a drop of water touching lashes.
This removes easily with waterproof makeup remover (no extra pulling at the eyelashes required), but considering it just doesn't live up to expectations, it's one you can easily pass. You'll find far superior options on our list of Best Mascaras (Waterproof).
- Adds impressive volume to lashes.
- Waterproof as claimed.
- Comes off easily with waterproof makeup remover.
- Clumps from the first coat.
- Smudges and flakes, even if lashes don't get wet.
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.
About the Experts
The Beautypedia team consists of skin care and makeup experts personally trained by the original Cosmetics Cop and best-selling beauty author, Paula Begoun. We’re fascinated by skin care and makeup products and thrilled when they meet or exceed our expectations, but we’re also disappointed when they fail to perform as claimed, are wildly overpriced, or contain ingredients scientific research has proven can hurt skin.
Our mission has always been to help you find the best products for your skin, no matter your budget or preferences. Beautypedia’s thorough and insightful reviews cut through the hype and provide reliable recommendations for all ages, skin types, and skin tones.