Too Faced

Better Than Sex Mascara

for $ 23.00
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Brand Overview

This mascara definitely performs well, but we'll let you decide if it's actually better than sex! Held up against the myriad other volumizing mascaras on the market, this one, while pricey, stands out for its easy application and superior wear. (Anyone need a cigarette yet? Sorry, we couldn't help ourselves, the name is just too outrageous to ignore.)

One or two coats adds noticeable length, volume, and curl, but a few extra coats will leave you with runway-ready, look-at-me lashes. What's better than that … well, at least for eye makeup?

Best of all, this water-resistant formula doesn't smudge once it's set and it doesn't flake. However, it goes on quite wet so it takes time to set, especially if you're applying multiple coats. A bit more time and care during application can yield impressive results that exceed those of many other so-called "volumizing" mascaras.

  • Buildable volume and length
  • Curls lashes.
  • Water-resistant.
  • Won't smudge or flake once set.
  • Takes longer than usual to dry, which increases the risk of smudging.
Jar Packaging: No
Tested on animals: No

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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