Too Faced

Better Than Sex Eyeliner

0.02 fl. oz. for $ 21.00
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Brand Overview

Better Than Sex Eyeliner follows in the footsteps of Too Faced’s top-rated Better Than Sex Mascara, and we’re happy to report that it’s just as good.

Equipped with a flexible, narrowly-tapered, brush tip, this liquid eyeliner excels at drawing crisp, precise lines. You have the option of going ultra-thin or creating thicker strokes in layers. Too Faced suggests giving the applicator a little shake before use for maximum saturation. In our experience, doing so delivers super-smooth black color—no skipping, tugging or flaking.

True to claim, Better Than Sex Eyeliner passed our waterproof test. However, if your eyelids tend to get oily throughout the day, it can end up smudging and fading. Prepping eyelids with a good eyeshadow primer is an easy fix to alleviate that issue.

By the way, this fragrance-free eyeliner lists alcohol as the fourth ingredient, and while we're often leery of such, in this type of formula it's not major cause for concern in regards to irritation (unless you have ultra-sensitive eyes).

It all boils down to this: Not everyone finds liquid eyeliners easy to work with and in this case, Better Than Sex Eyeliner may actually be more precise than some like. For others, it will be perfect. Beauty is in the eye of the beholder, quite literally.

  • Flexible fine point allows for crisp, thin, precise lines.
  • Goes on in a fluid swoop—no skipping, tugging or flaking.
  • Waterproof as claimed.
  • Fragrance free.
  • May smudge on oily eyelids (unless prepped with a primer).
Jar Packaging: No
Tested on animals: No

This cutting-edge liquid eyeliner is the easiest you’ll ever use, created to produce a sharp, fluid, smudge-proof line, every time! The combination of our Easy Glide 24-hour waterproof formula and our innovative dual-fiber brush creates an eyeliner so amazing, it’s…Better Than Sex.

Water/Aqua/Eau, Butylene Glycol, Acrylates/Ethylhexyl Acrylate Copolymer, Alcohol, Beheneth-30, Phenoxyethanol, Laureth-21, Aminomethyl Propanol, Black 2 (CI 77266).

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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